Two University of Virginia Darden School of Business professors,
a senior researcher and a Darden alumnus received awards for their
teaching materials from The Case Centre,
a not-for-profit organization dedicated to supporting the case
method of teaching in business education.
Eric Aldrich, general manager for the Case
Centre, presented the awards this week during First
Coffee in the School's PepsiCo Forum of Saunders Hall.
Darden faculty members use cases to teach about real-world
business issues. Their teaching materials are available
Deutsche Bank and the Road to Basel III by Darden Professors Yiorgos Allayannis and Andy Wicks, Senior Researcher Gerry Yemen and alumnus Matthew
Dougherty (MBA `12), was named "Best Finance Case."
The case is set in 2012, just after
Joseph Ackermann stepped down and co-CEOs Jürgen Fitschen and Anshu
Jain assumed leadership of Deutsche Bank.
"This case talks about big issues,"
said Allayannis. "Over the past six years, we have figured out how
important banks are in the economy and their impact on growth or
At the core of the case is Deutsche
Bank's plan to reposition itself in the market and to meet the
capital requirements imposed by Basel III, a worldwide, regulatory
standard meant to strengthen banks.
"It is clear that banks cannot
assume excessive risks — they must be responsible," added
This case also gives rise to several
ethical themes. Wicks, an ethics expert, co-teaches the case with
Allayannis as part of the European residency of Darden's Global MBA for Executives format of its MBA, which is taught in five
regions around the globe.
"The ethical issues presented in
this case force students to go outside of their comfort zones,"
said Wicks. "The decision to balance Deutsche Bank's global
strategy with a local one pushes students beyond the numbers. One
possible result is a debate about the implications of 'Too Big to
Yemen, who has authored dozens of
best-selling cases, said that while writing this case, she was
surprised by the openness and transparency of the Deutsche Bank
"Even some of the dark events of
Deutsche Bank's past were listed for all to see," said Yemen.
HubSpot: Inbound Marketing and Web
2.0, by Darden Professor Thomas Steenburgh, Harvard colleague Jill Avery and Harvard
student Naseem Dahod, was named "Best Marketing and Sales
"Students love the concept of
inbound marketing," said Steenburgh. "They have witnessed and
participated in the shift in power from the seller to the buyer.
They want to learn how sales processes need to be redefined to
compete in the world today."
The case explores HubSpot's
consideration of which customer segments to target.
Steenburgh uses "HubSpot" to wrap up
his First Year marketing course. It also has been successfully used
in other courses such as advertising, integrated marketing
communications, business-to-business marketing and entrepreneurial
These wins highlight Darden's
excellence in the case teaching method, a hallmark of the School's
No. 1 ranked education experience (The Economist, 2011-13).
About the Darden School of Business
The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global and responsible leaders through its MBA, Ph.D. and Executive Education programs. Darden’s top-ranked faculty is renowned for teaching excellence and advances practical business knowledge through research. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.
About Darden Business
Darden Business Publishing was
founded in 2003 to provide superior classroom content for the
Darden classroom, and to distribute knowledge and ideas from the
Darden School across the globe. Today, Darden Business Publishing's
catalog contains over 3,000 cases, technical notes, exercises,
books and simulations used in more than 130 countries around the
world, making it the second largest case publisher in the United
Director of Media Relations
Darden School of Business
University of Virginia
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