U.Va. Darden School Professors Presented With Case Centre Awards for Teaching Materials

22/08/2014

by Abena Foreman-Trice 

Two University of Virginia Darden School of Business professors, a senior researcher and a Darden alumnus received awards for their teaching materials from The Case Centre, a not-for-profit organization dedicated to supporting the case method of teaching in business education. 

Eric Aldrich, general manager for the Case Centre, presented the awards this week during First Coffee in the School's PepsiCo Forum of Saunders Hall.

Darden faculty members use cases to teach about real-world business issues. Their teaching materials are available through Darden Business Publishing.

Deutsche Bank and the Road to Basel III by Darden Professors Yiorgos Allayannis and Andy Wicks, Senior Researcher Gerry Yemen and alumnus Matthew Dougherty (MBA `12), was named "Best Finance Case."

The case is set in 2012, just after Joseph Ackermann stepped down and co-CEOs Jürgen Fitschen and Anshu Jain assumed leadership of Deutsche Bank.

"This case talks about big issues," said Allayannis. "Over the past six years, we have figured out how important banks are in the economy and their impact on growth or decline."

At the core of the case is Deutsche Bank's plan to reposition itself in the market and to meet the capital requirements imposed by Basel III, a worldwide, regulatory standard meant to strengthen banks.

"It is clear that banks cannot assume excessive risks  they must be responsible," added Allayannis.

This case also gives rise to several ethical themes. Wicks, an ethics expert, co-teaches the case with Allayannis as part of the European residency of Darden's Global MBA for Executives format of its MBA, which is taught in five regions around the globe.   

"The ethical issues presented in this case force students to go outside of their comfort zones," said Wicks. "The decision to balance Deutsche Bank's global strategy with a local one pushes students beyond the numbers. One possible result is a debate about the implications of 'Too Big to Fail.'"

Yemen, who has authored dozens of best-selling cases, said that while writing this case, she was surprised by the openness and transparency of the Deutsche Bank website.

"Even some of the dark events of Deutsche Bank's past were listed for all to see," said Yemen.

HubSpot: Inbound Marketing and Web 2.0, by Darden Professor Thomas Steenburgh, Harvard colleague Jill Avery and Harvard student Naseem Dahod, was named "Best Marketing and Sales Case."

"Students love the concept of inbound marketing," said Steenburgh. "They have witnessed and participated in the shift in power from the seller to the buyer. They want to learn how sales processes need to be redefined to compete in the world today."

The case explores HubSpot's consideration of which customer segments to target.

Steenburgh uses "HubSpot" to wrap up his First Year marketing course. It also has been successfully used in other courses such as advertising, integrated marketing communications, business-to-business marketing and entrepreneurial marketing.

These wins highlight Darden's excellence in the case teaching method, a hallmark of the School's No. 1 ranked education experience (The Economist, 2011-13).

About the Darden School of Business
The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global and responsible leaders through its MBA, Ph.D. and Executive Education programs. Darden’s top-ranked faculty is renowned for teaching excellence and advances practical business knowledge through research. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia. 

About Darden Business Publishing
Darden Business Publishing was founded in 2003 to provide superior classroom content for the Darden classroom, and to distribute knowledge and ideas from the Darden School across the globe. Today, Darden Business Publishing's catalog contains over 3,000 cases, technical notes, exercises, books and simulations used in more than 130 countries around the world, making it the second largest case publisher in the United States.

Press Contact
Matt Charles
Director of Media Relations
Darden School of Business
University of Virginia
charlesm@darden.virginia.edu
+1-434-924-7502

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