On Friday, 17 January, the Wine and Cuisine Club at the
University of Virginia Darden School of Business, will host its 2014
annual food and beverage conference.
The theme this year is "From Farm to Table: Trends in
Sustainabily & Innovation." "In previous years, we really focused on marketing and the
consumer experience. So this year we wanted to take the business
perspective and examine some of the main themes and challenges that
the industry is facing. Sustainability is really a hot-button
issue in all industries, but in food and beverage, it has become
really important," said Jenny Hagan, vice president of conference
for Darden's student-led Wine and Cuisine Club, during an
interview on the Darden BusinessCast.
"We added the theme of innovation because that's another
challenge that businesses face," Hagan added. "How do they
continually innovate their new products to keep with sustainability
initiatives and keep their high quality?"
Lee Susen, marketing director for E&J Gallo Winery, will
deliver the keynote presentation
"Innovation, Sustainability and Sustainable Innovation."
Following Susen's talk, S. Kellogg Leliveld, senior associate
Career Education & Advising at Darden, will moderate a
career panel featuring industry leaders and alumni:
- Keith Scott (MBA '08), senior brand manager of Diageo
- Jill Douthit (MBA '03), CFO of Relay Foods
- Lee Susen, marketing director of E&J Gallo Winery
- Hayes Humphreys (MBA '11), COO of Devil's Backbone Brewing
- Lauren Keller (MBA '13), associate brand manager of
"The idea of this conference is to show students that there are
many career avenues that you can become involved in related to the
food and beverage industry," Hagan said.
Conference participants may choose from a variety of industry
- The Wild, Crazy (&
Sustainable!) World of a Local Boutique Winery
- How to Scale Up Your Business
Without Losing Your Local Appeal
- Sustainable Agriculture and the
Economics of a CSA Business ModelFresh Beer: Innovation in the
Craft Beer Industry
Michael Lenox, associate dean and academic director of the Batten
Institute, will moderate a second panel discussion called "Buy
Local — Charlottesville Entrepreneurs in Food & Beverage."
A reception will follow.
The conference is open to the public.
"We encourage anyone who's interested in food and beverage to
attend the conference, even if you're really not pursuing it from a career perspective," said Hagan. "There are a lot of great speakers
coming and it will be a great learning opportunity. We also have
the focus on entrepreneurship and sustainability, so anyone
interested in those themes will benefit from this conference."
Registration is required and will be open
until the day of the event.
For questions or information, contact Abena Foreman-Trice or a member of the Communication team.
About the Darden School of Business
The University of Virginia Darden School of Business is one of
the world's leading business schools, offering MBA, Ph.D. and
Executive Education programs. The unique Darden experience combines
the case study method, top-ranked faculty whose research advances
global managerial practice and business education, and a tight-knit
learning environment to develop responsible and complete leaders
who are ready to make an impact.
Sharing via social media? Please tag us: @DardenMBA on
Twitter, UVA Darden School of
Business on Facebook.