Case in Point Series

The Washington Post/Darden School of Business "Case in Point" series appears every other Sunday in the Post's Business section. Join Darden's top-ranked faculty as they tackle some of the most pressing business issues of the day through real-life case studies.


28 November Ice Cream Start-Up Licks Its Capital Needs Through Crowdfunding Campaign by Gosia Glinska
15 Nov The Secret Sauce in Pal’s Sudden Service’s Success? Streamlining. by Rebecca Goldberg and Elliott N. Weiss
31 October When Effective Cases Contain Contradictions and Paradoxes by Gerry Yemen and James G. Clawson
17 October Coca-Cola, World Wildlife Fund Team Up for Water Conservation by E. Richard Brownlee II and Allison Elias
4 October How IBM Overhauled Its Trade Show Booths, Step by Step by Andrew King and Jeanne Liedtka
19 September Helping Workers Deliver for Customers by Gerry Yemen, Adam Burke and Elliott Weiss
5 September Innovation Helps Lynchburg General Hospital Serve Emergency Patients Better by Rebecca Goldberg, Elliott Weiss and Chris Thomson
15 August Sometimes Help Needed for Business Can Be Found Within the Business Itself by Andrew King
1 Aug How the Portland Trailblazers Won Back Their Fans by Ronald T. Wilcox
18 July Citizen Potawatomi Nation Reverses Decline Through Strong Leaders, Entrepreneurship by Gosia Glinksa
2 July How Wal-Mart Promoted More-Efficient Light Bulbs by Erika Herz and Marian Moore
20 June AutoZone Keeps Focus on Share Repurchases Instead of Switching to Dividends by Ken Eades, Justin Brenner and Gerry Yemen
30 May IndiGo Airline Stays Focused on Its Low-Cost, On-Time Mission by Gerry Yemen and Elliott Weiss
16 May UberX Marks the Spot Between Cabs, Cab-Nots by Paul Farris and Gerry Yemen
3 May How Countries’ Water Policies Affect Multinationals by Peter Debaere and Allison Elias
18 April Mimicking Nature to Cut Carbon Dioxide Emissions by Erika Herz and Andrea Larson
21 March How Design Thinking Engaged Dubliners in Community Revitalization by Andrew King and Jeanne Liedtka
7 March How Deutsche Bank Found Alternative Ways for Profitability Under Basel III Regulations by Gerry Yemen, George (Yiorgos) Allayannis, Matthew Dougherty and Andrew Wicks
21 February Warby Parker and the Hands-On of Retail by Michael Lenox and Rebecca Goldberg
7 February Testing an Affordable Alternative to Payday Loans in Mississippi by Gosia Glinska
24 January In Reusable Water Bottle Industry, Dealing With a Possible Toxic Problem by Tim Kraft and Gal Raz
10 January Casket Business Triumphs, Diversifies Through Acquisitions by Gerry Yemen and Gregory B. Fairchild


27 December Real Diversity: The Ability to Think Differently by Erika Hayes James and Rebecca Goldberg
11 December Successful Organizational Change by Robert D. Landel and Rebecca Goldberg
6 December In the Game-Console Market, a Holiday Battle by Mike Lenox and Rebecca Goldberg
15 November Is It Better to Trust the Best Expert, or the Average of a Group of Experts? by Yael Grushka-Cockayne and Kenneth C. Lichtendahl Jr.
1 November Finding the Right Market for a New Product Launch by Jeremy Hutchison-Krupat
18 October Working Together to Save Lives of More Children by Mary Margaret Frank and Allison Elias
4 October In India, Teaching and Empowering Street Kids to Save Money by Jenny Mead and Patricia A. Werhane
20 September China Electric Motor’s reverse takeover leads to major losses, numerous lawsuits in U.S. by Paul Simko and Gerry Yemen
6 September Using Design Thinking by Andrew King
25 August The Next Time You Have a Sale, Try Tweeting About It by Robert E. Spekman
9 August Lance Armstrong Veers From Asset to Liability Fast for Cancer Survivor Foundation by Erika Hayes James
26 July In Bethlehem, Pa., a Road Map for Detroit by E. Richard Brownlee II and June A. West
12 July Working Toward 'Continuous Improvement' in a Services Setting by Elliott N. Weiss and Rebecca Goldberg
26 June Deciding What Had to Be Done to Save a Chinese Factory by Gerry Yemen and Elliott N. Weiss
31 May Eco-sensitivity Can Be Just Plain Good Business by Andrea Larson
3 May An Impressionist’s Approach to Change by Gerry Yemen, Ronald G. Kamin and Karen Delchet-Cochet 
13 April      "An Opportunity to Communicate " by Richard Brownlee
15 March      "A Business Model to Save the Black Rhino?" by Jared Harris and R. Edward Freeman
02 March "Can Social Responsibility Sustain a Global Business?" by Andrew C. Wicks
02 February "Dazzled by a Growth Opportunity? Think Twice" by Marian Moore And Brooke Correll
02 February "Home-Grown Analytics Can Give a Strategic Edge" by Sam Bodily and Rajkumar Venkatesan
20 January "As NoBull Burger Shows, Determining Capacity Needs Is a Key for Growth" by Tim Kraft
5 January "Strategic Changes Should Take Context into Account" by Bobby Parmar


1 December "Case in Point: Marketing the Female Condom " by Mary Margaret Frank
10 November "When Science Collides With Stock Market Pressure " by Pedro Matos
27 October "An Outsourcing Model for Nonprofit Endowments" by Richard B. Evans
13 October "Knowing a Business' Role in Society Helps Build the Brand" by Dean Krehmeyer
29 September "How Can Prison Inmates Prepare for Success?" by Gregory Fairchild
15 September "An $800,000 Test of Trust" by Andrew Wicks
31 August "Personal Meeting Helped Sway Patent Examiner" by Gosia Glinska
18 August "Short-Term Profits Vs. Long-Term Value" by Ronald T. Wilcox
4 August "Managing Lunch Costs to Save for a Trip to Rome" by Elliott Weiss and Rebecca Goldberg
22 July "Lockheed's Innovation Via 'Strategic Buckets'" by Raul Chao
7 July "Using the Power of 'One' as a Business Practice" by Ming-Jer Chen
23 June "Off-Label Performance Enhancement" by Jared Harris
11 June "Tax Policy Isn't as Simple as Pundits Make It out to Be" by Mary Margaret Frank
29 May "Tata Motors' Acquisition of Jaguar Land Rover Revs Up a Company" by Mike Lenox
13 May "Avoiding Martial-Arts Moves by 'Pulling the Andon Cord'" by Elliott Weiss and Rebecca Goldberg
29 April "How Lousy Growth Can Make for a Great Stock" by Michael Schill
14 April Private Equity and the Public’s Right to Know” by Susan Chaplinsky
1 April "Uprooting Unconscious Bias" by Erika James
18 March "To Scale Up a Startup Business, Focus on Internal Operations" by Raul Chao
4 March "Should Chip Maker Nix Flavors to Up Efficiency" by Ronald Wilcox
19 February "Preventing Your Brand From Being Defined by What It Doesn't Do" by Marian Chapman Moore
5 February "How Process Improvement Principles Can Save Time in Your Day" by Elliott Weiss and Rebecca Goldberg
22 January "Making a Case for a Corporate Conscience" by James Rubin
8 January "A New Investment: Go Solo, or Get a Partner?" by Rich Evans


25 December "How One Firm Retooled by Recycling Its Products" by Gal Raz
11 December "To Go From Worst to First, Alter the Business Model" by Brian Moriarty and Ed Freeman
27 November "Giving Growth Just Enough Gas to Go" by Ed Hess
13 November "What 'Resilient' Entrepreneurs Can Teach Us About Thriving in a Downturn" by Greg Fairchild
30 October "Why Diversity Efforts Fail and How to Make Them Succeed" by Martin Davidson
23 October "The Complexity of Bidding for Government Contracts" by Ronald Wilcox
9 October "Separating Rational Arguments From Cultural Bias" by Thomas Cross
18 September "How a Defining Moment Tried Yahoo's Core Values" by Andrew Wicks
4 September "Engage the Larger Social Issues Behind Product Misuse" by Jared Harris
21 August "Balancing Objectives, Outcomes and Risks Can Avoid Decision Stalemates" by Sam Bodily
7 August "Think You Know What Innovative Looks Like?" By Jeanne Liedtka
24 July "The Value of Customized Coupons" by Rajkumar Venkatesan and Paul Farris
10 July "How the Debt Crisis Could Signal Doom for the Euro" by Peter Debaere
25 June "How Close Can You Stand to a Software Giant?" by Ron Wilcox
12 June "A Crisis 7,000 Miles Away" by Lynn Isabella
29 May "The Wisdom of Managing Trust as a Critical Asset" by Brian Moriarty and Ed Freeman
15 May "Why Grassroots Innovation Hasn't Worked at Microsoft" by Raul Chao
1 May "Is Alternative Energy in BP's Future" by Mike Lenox
17 April "To Compete, Firms Bet the Ranch Over and Over" by Marc Lipson
3 April "Keeping the Information Flowing After a Disaster" by Erika James
20 March "The Business Case for Customer Communities" by Rajkumar Venkatesan
6 March "How Iraq Can Build a Robust Economy" by Peter Rodriguez
20 February "A Well-Run Company Can Weather the Storm" by Ed Hess
6 February "When Innovation is a Risk for Small Business" by Greg Fairchild
22 January "Should You Check Facebook Before Hiring?" by Bobby Parmar

top of page