The main elements of the school’s graphic identity consist of a logo and the consistent use of typography and colors. By following the guidelines, we enhance the Darden brand in all media by presenting a consistent, professional image to our audiences, which provides long-term benefits to the school.
Darden Brand Identity Guidelines.pdf
Name of the School
The "official" name of the school is the Colgate W. Darden Graduate School of Business Administration. The "brand or media" name of the school is the University of Virginia Darden School of Business. The Darden logo supports the U.Va. branding initiative and adheres to the University of Virginia graphic standards.
Only Darden faculty, staff and authorized student organizations may use the logo. Individual students are not permitted to use the logo, without prior permission from the Office of Communication & Marketing. Contact Communication & Marketing for a high-resolution logo. Members of the Darden Community may access Darden logos and instructions on the My Darden portal.
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