Media

Office of Communication & Marketing

Abbott CenterThe Office of Communication & Marketing develops and executes public relations and marketing strategies that achieve recognition and momentum for the Darden brand around the world. The office oversees four areas:

Media Relations

Media Relations captures and delivers emerging news information to the media on the activities of the Darden School’s programs, faculty, staff, students and research initiatives. We encourage the press to cover news from the Darden Community and work with journalists to find appropriate experts for their articles or programs. We also provide advice and support on how to work with the media. For more information, visit For Reporters or Media Relations FAQ.

Strategic Communications

Strategic Communications provides a wide range of services in support of development communications, alumni communications, crisis communications and special projects. We provide research, writing, editing and design services to our clients and assist them in meeting their strategic communication goals. Visit Publications for more information about The Darden Report alumni magazine, e-newsletters, marketing materials and other special projects.

Web Communications

Web Communications is responsible for the creation and oversight of the Darden homepage and multiple second-level pages. We also support and train web content owners across the School in their efforts to continuously refresh the website, with the goal of ensuring that Darden’s programs and messages engage external and internal audiences and are presented clearly on the Internet.  

Marketing

Marketing serves as a leader in message development and institutional positioning. The department works with Darden Senior Leadership to shape messages and develop strategic marketing plans that generate interest in Darden’s programs and services and strengthen the Darden brand. Consult Darden's Brand Guidelines.


We encourage your questions and inquiries. The Office of Communication & Marketing is located in the Abbott Center, 2nd floor, Suite C. Please e-mail communication@darden.virginia.edu, or visit Contact Us for more specific information about our team members.   

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