The Huffington Post — “Leading Mindfully? Make It Practical. Feel It to Believe It.”
(25 November 2014) Darden Professor Lili Powell shares a mindfulness exercise with 20 audience members at the recent Mindful Leadership Summit in Washington, D.C. This exercise is part of her upcoming co-instructed Darden Executive Education course Leading Mindfully...
Wired — “An App That Helps Retailers Steal Each Other’s Customers”
(20 November 2014) Darden Professor Raj Venkatesan explains that for a retailer to steal customers from a competing store, the value of the coupon sent to the app user must be significant or the retailer’s location needs to be close to the competitor ...
Forbes — “IBM Gives Retailers a Crystal Ball This Holiday Season”
(20 November 2014) Darden Professor Kim Whitler interviews IBM’s Kevin Bishop, who leads the company’s ExperienceOne marketing and customer engagement portfolio, to discuss the value of real-time analytics in understanding how customers’ mobile device habits impact in-store and online behavior ...