Faculty & Research

Marketing

Marketing helps develop the skills and insights required to build an integrated marketing program by focusing on the major forces — consumer, trade, competitive and regulatory behavior — in marketing decision-making. Students consider product policy, channels of distribution, pricing, direct selling, advertising and sales promotion with an emphasis on shaping these marketing elements into an effective, efficient and responsible marketing program. Attention is directed to traditional markets as well as the emerging "new economy."

Faculty

Paul W. Farris 
Marian C. Moore
Kathryn Sharpe
Robert E. Spekman
Thomas J. Steenburgh
Raj Venkatesan
Ronald T. Wilcox

Adjunct Faculty

George E.L. Barbee
Meghan Murray

 

Research Seminars  

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