Mission, Vision and Leadership

  • The BRAD Lab is an interdisciplinary laboratory supporting behavioral research at Darden School of Business. Our goal is to strengthen Darden’s research community to leverage knowledge creation and dissemination. We study organizational behavior, marketing, business ethics, judgment and decision-making, behavioral operations, and entrepreneurship, among other areas.


    Our mission is to promote impactful interdisciplinary behavioral research across Darden through facilitation and support of experiential investigations.


    Our vision is to establish Darden as the premier business school for interdisciplinary behavioral research that advances responsible leadership.


    BRAD is led by an academic director whose role is to both stimulate interest in behavioral research from Darden faculty, doctoral students and staff and to facilitate the execution and promotion of such work in collaboration with postdoctoral fellows and a dedicated research associate. Learn more about our team.