Strategic Data Analytics for Leaders

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In-Person Program

Strategic Data Analytics for Leaders

Harness the power of data analytics to surface opportunity, guide innovation and frame complex decisions.


Harness the power of data analytics to surface opportunity, guide innovation and frame complex decisions.

  • Forecast probable outcomes of choices in unstable environments and quantify risks and rewards.
  • Hone your awareness of what matters to your bottom line and transition from intuitive to data-driven thinking.
  • Learn to recognize your unconscious preferences and practice using logic to make smarter, healthier and more profitable decisions.

Intended For

Team Leader, Senior Management, Executive


Strategy, Management Competencies




3 days

Program Overview

Lead your organization to leverage a strategic data analytics function to create exceptional value for your organization. Leverage powerful tools and techniques in data science--such as artificial intelligence and machine learning--to become more competitive and dynamic in the face of constant disruption. 

Extract Value from Data Analytics

  • Learn what it takes to develop a culture based on analytics and when intuition plays a part
  • Understand how to frame complex decisions to facilitate the use of analytics
  • Use analytics to drive innovation 

Increase Confidence in Forecasting

  • Use data visualization to enhance understanding of results and projections
  • Understand how machine learning can improve accuracy forecasting capability
  • Feel more confident in your organization's forecasting methods and processes 

Gain Competitive Advantage
Map out your data analytics ecosystem, from business intelligence to competitive monitoring, and determine how to apply them to key decision-making, such as your pricing strategy. Learn which data analytics tools best serve your needs. 

  • Recognizing the opportunities created by high volume and real time data
  • Gathering intelligence for competitive advantage
  • Responding in real time to market changes

There are no prerequisites for participation. Advanced preparation includes case study readings. The selected case studies will be sent prior to the program for all participants to read and prepare for discussion on the first day of the course.


    Outcomes & Impact

    • Closing the loop: from challenge to data analytics to solution(s)
    • Leveraging and Building an effective Data Analytics team
    • Overcoming organizational obstacles to the effective use of analytics


    Strategic Data Analytics for Leaders counts as one credit toward a Certificate in Management. Complete this program and earn three additional credits to earn your certificate.


    This program is designed for leaders who need to leverage data science to make their organization more competitive, identify opportunity and improve the quality of their decision-making amidst uncertainty and risk.

    In order to be awarded full credit hours, you must be present for the entirety of the program.




    Michael Albert

    Michael Albert

    Assistant Professor of Business Administration

    Robert L. Carraway

    Robert L. Carraway

    Associate Professor of Business Administration

    Manel Baucells

    Manel Baucells

    Associate Professor of Business Administration

    Continuing Professional Education (CPE) Sponsorship

    UVA Darden Executive Education offers continuing education credits as part of our commitment to encourage lifelong learning. 

    • Instructional Delivery: Group Live
    • CPE Credits: 18.0
    • Fields of Study: Personal Development, Statistics
    • Program Level: Intermediate

    Refund/Cancelation/Concern Resolution Policy:

    All cancellations and transfers must be received in writing. Submit your request via email to [email protected] with the name of the program, followed by "cancellation" or "transfer" in the subject line. Cancellation or transfer fees may apply. Visit our Registration & FAQ page for full details on transfers and cancellations. 

    If you have any questions, concerns or complaints, please contact us at 1-434-924-3000 or [email protected] to resolve your issue.

    UVA Darden School Foundation - Executive Education is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Concerns regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:


    Location & Accommodations

    UVA Darden DC Metro
    1100 Wilson Boulevard
    Arlington, Virginia

    For participants joining us from out of town, please plan to arrive on Sunday, 1 November to be prepared for an early morning start on Monday. As a participant in this program, materials and the following meals are included in your program fee: breakfast and lunch for Monday - Wednesday, and dinner on Tuesday. 

    Please note that accommodations are not included in the program fee. Recommended accommodations include:

    Hyatt Centric Arlington
    1325 Wilson Boulevard, Arlington, Virginia, 22209
    Tel: +1 703 525 1234

    Le Méridien Arlington
    1121 North 19th Street, Arlington, VA 22209
    Telephone: +1-703-351-9170

    Marriott Key Bridge
    1401 Lee Highway, Arlington, VA 22209
    Telephone: +1-703-524-6400

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    Darden Executive Education is provided by the University of Virginia
    Darden School Foundation.