Strategy Analysis Essentials

Self-Paced Online

Strategy Analysis

Get a fresh perspective on what drives your organization's business strategy.


Develop your ability to think strategically, analyze your firm’s positioning, develop competitive advantage and recommend your firm’s value proposition.

This course is part of the three-course series to earn your noncredit Certificate in Business Strategy.

Intended For

Individual Contributor, Team Leader, Senior Management







6 weeks

Led by strategy thought leaders Jared Harris and Michael Lenox, this six-week online course delves into the proven theories and strategic frameworks that provide the foundations of a successful business strategy. 

To earn your Certificate in Business Strategy, you will also need to complete these two courses:

While it is not required that you take these courses in a specific order, it is strongly recommended that you start with Strategy Analysis, as it will provide foundational building blocks that will assist you in the other two courses.

Course Overview

Through analysis, practice with strategy tools, forum discussions and peer review, you'll develop a clear understanding of the competitive environment and your organization's position.

You'll get hands-on practice using different analysis tools and exercises, including SWOT/Competitor/Environmental Analysis, Five Forces, Capabilities Analyses, and Strategy Maps. 

Topics include:

  • Introduction to Strategic Analysis
  • Analyzing Industry Structure
  • Analyzing Firm Capabilities
  • Determining Competitive Position
  • Stakeholder Strategy
  • International Strategy

Impact & Outcomes

  • Perform SWOT, competitor, and environmental analysis
  • Complete a capabilities analysis 
  • Use various analyses to guide decision making
  • Assess an industry's structure and how the competitive dynamics in an industry affect profitability
  • Analyze the advantages and disadvantages of four generic competitive positions


  • Executives and managers looking for a refresher to help tackle strategic challenges at their organizations
  • Emerging leaders looking to improve their ability to articulate and understand strategy and position themselves for advancement

Continuing Education Credit

Participants earn two (2) Continuing Education Units (CEUs) upon completion of this course.


Jared D. Harris

Jared D. Harris

Samuel L. Slover Research Chair and Associate Professor of Business Administration

Michael Lenox

Michael Lenox

Tayloe Murphy Professor of Business Administration, Senior Associate Dean and Chief Strategy Officer


How do I register?
You can register for this program by completing a registration form linked from the “Register now” button on this page. Payment is due upon registration. We accept payment online from American Express, MasterCard and Visa. You'll receive a confirmation email after we receive your registration.

Do you offer group discounts?
Yes, we do. Our participants report that they learn and sustain change better when enrolling in a Darden course with others from their organizations. We support team learning with a 10% tuition reduction for groups of ten (10) or more. Submit your request for group pricing through the inquiry form on this page.

Request a Consultation

Please complete the following to submit a request for consultation about this program or to discuss your development needs.

Darden Executive Education is provided by the University of Virginia
Darden School Foundation.