ACADEMIC AREA Marketing Education: B.A., Economics, Duke University; MBA, University of VirginiaJason Jordan is a founding partner of Vantage Point Performance, the leading sales management training and development firm. He is a recognized thought leader in the domain of business-to-business selling and conducts ongoing research into management best practices in developing, measuring, and managing world-class sales organizations. Jason’s extensive research into sales performance metrics led to the breakthrough insights published in his best-selling book, Cracking the Sales Management Code (McGraw-Hill, 2012). A popular speaker and writer, he is a frequent contributor to the Sales Management Association, the American Society for Training and Development, Selling Power, Sales & Marketing Management, Forbes, Entrepreneur, Salesforce.com, and other industry groups. He is also a founding board member of the Sales Education Foundation, which promotes sales education in universities around the world.