Kenneth C. Lichtendahl Jr.

Kenneth C. Lichtendahl Jr.

Eleanor F. and Phillip G. Rust Associate Professor of Business Administration
Academic Director of the MSBA Program


FOB 131

Academic Area

Areas of Expertise

Decision Analysis, Bayesian Statistics, Probability Forecasting, Combining Forecasts, Multiattribute Utility Theory, Dynamic Programming

Education: A.B., Princeton University; MBA, University of Virginia; M.S., Stanford University; Ph.D., Duke University

Associate Professor Casey Lichtendahl, appointed to the Eleanor F. and Phillip G. Rust Professorship of Business Administration, teaches quantitative analysis courses in Darden's MBA and Executive Education programs. His research focuses on eliciting, evaluating, combining probability forecasts and modeling consumption preferences. His work has appeared in leading academic journals such as Management Science and Operations Research. He serves as an associate editor for Management Science and Decision Analysis.

Several of his research papers received publication awards from the Institute for Management Science and Operations Research (INFORMS). Lichtendahl was nominated for Darden's Outstanding Faculty Award in 2009, 2010, 2011 and 2012. In 2009, he received the University of Virginia's Mead-Colley Award.

Prior to joining Darden in 2006, Lichtendahl served as a visiting instructor in the economics department at Duke University while in his Ph.D. program at Duke University's Fuqua School of Business. He began his professional career in the beverage industry. In the 1990s, he co-founded the Tradewinds Beverage Company. In 2011, the company was acquired by Nestlé Waters North America.

Kenneth C. Lichtendahl Jr.'s Ideas to Action Posts


Selected Publications

Raul O. Chao,  Lichtendahl Jr., Kenneth C.  and Yael Grushka-Cockayne. (2014). "Incentives in a Stage-Gate Process,"  Production and Operations Management, (August) Vol 23, No 8, 1286 - 1298.

Lichtendahl Jr., Kenneth C., Yael Grushka-Cockayne and Phillip E. Pfeifer. (2013). " The Wisdom of the Competitive Crowd," Operations Research,  61 (6): 1383-1398.

Jose, Victor Richmond R., Yael Grushka-Cockayne and Kenneth C. Lichtendahl Jr.(2013). "Trimmed Opinion Pools and the Crowd's Calibration Problem," Management Science,  60 (2), 463-475.

Lichtendahl Jr., Kenneth C., Yael Grushka-Cockayne and Robert L. Winkler. (2013). " Is It Better to Average Probabilities or Quantiles?," Management Science, 59 (7), 1594-1611.

Lichtendahl Jr., Kenneth C. and Samuel E. Bodily. (2012). "Multiplicative Utilities for Health and Consumption," Decision Analysis, 9 (4), 314-328.

Lichtendahl Jr., Kenneth C., Raul O. Chao, and Samuel E. Bodily. (2012). "Habit Formation From Correlation Aversion," Operations Research, 60 (3), 625-637.

Lichtendahl Jr., Kenneth C. and Samuel E. Bodily. (2010). "Preferences for Consumption Streams: Scale Invariance, Correlation Aversion, and Delay Aversion under Mortality Risk,"Operations Research, 58 (4), 985-997.

Lichtendahl Jr., Kenneth C.(2009). "Random Quantiles of the Dirichlet Process," Statistics and Probability Letters, 79 (4), 501-507.

Lichtendahl Jr., Kenneth C. and Robert L. Winkler. (2007). "Probability Elicitation, Scoring Rules, and Competition Among Forecasters," Management Science, 53 (11), 1745-1755.


Case Studies

Advancing knowledge through research that shapes business, Darden professors are recognized thought leaders in their fields. They are not only master case method teachers, they also author many of the cases used in Darden classrooms and around the world.

Kenneth C. Lichtendahl Jr.'s cases are available in the Darden Business Publishing website.