ACADEMIC AREA Marketing AREAS OF EXPERTISE Marketing Strategy, Marketing Performance, Brand Management BiographyPublicationsCoursesCase Studies Education: B.A., Eureka College; MBA, University of Arizona, Eller School of Business; MS, Ph.D., Indiana University, Kelley School of BusinessAssistant Professor Kimberly A. Whitler teaches the First Year Marketing core course. Kim's research area is Marketing Strategy with a focus on understanding how Board and C-Level roles, characteristics and decisions impact the firm's marketing performance.Kim's research and articles have been published in academic journals, including The Journal of Retailing, the Academy of Management Journal and The Marketing Science Institute Series as well as leading managerial media. As a contributor for Forbes and CMO.com("CMO Matters"), she has authored over 100 articles related to C-level marketing issues, in addition to publishing in Ad Age, The CMO Council, PeerSphere, Chief Executive, and HBR.org. She has been named one of the Top 100 Marketing Professors on Twitter and has presented at industry, executive and academic conferences including the CMO Club, the CMO Exchange, the Marketing Forum USA, the American Marketing Association Educator's Conference, and the Academy of Management Conference.Kim's professional career covers nearly 20 years in Marketing and General Management positions, including executive positions within the Consumer Packaged Goods and Retailing industries. As a brand management executive for Procter and Gamble at their Cincinnati headquarters and in Eastern Europe, she helped build major brands including Tide, Zest, Era, Safeguard, Bounce, Downy, Tix, Vizir, Biomat, Moher and Ariel, among others. Beyond P&G, Kim was the chief marketing officer (CMO) of David's Bridal, the CMO of Beazer Homes, the GM of the Breakfast Division at Aurora Foods, and an Officer for PetSmart leading the company's marketing strategy division.Prior to joining Darden, Kim earned her MS and Ph.D. from Indiana University's Kelley School of Business where she won the William Panschar Teaching Award for Associate Instruction and the 2013-2014 Outstanding Doctoral Student Award for the Kelley School of Business. She attended the U.S. Air Force Academy, received a BA in Psychology and Business Administration from Eureka College, and earned an MBA from the University of Arizona, receiving the George H. Brown Outstanding Marketing Scholar Award. With a personal passion for education, Kim led the creation and funding of the PETsMART Distinguished Chair in Retailing at the University of Arizona and served on the Board of Trustees for Eureka College.Whitler, Kimberly A., Ryan Krause, and Donald Lehmann (2015), "When and How Does Board-Level Marketing Experience Impact Firm Performance," Marketing Science Institute Working Paper Series, 15-109.Krause, Ryan, Kimberly A. Whitler, and Matthew Semadeni (2014), "Power to the Principals! An Experimental Look at Shareholder Say-on-Pay Voting," Academy of Management Journal, 57 (1), 94-115.Among AMJ's "Most-read articles" (March 2015)Krause, Ryan, Kimberly A. Whitler, and Matthew Semadeni (2013), "When do Shareholders Care about CEO Pay?" The Conference Board Directors' Notes, No. DN-V2N16, 1-7.Lewis, Michael, Kimberly A. Whitler, and JoAndrea Hoegg (2013), "Customer Relationship Stage and the use of Picture-Dominant versus Text-Dominant Advertising: A Field Study," Journal of Retailing, 89 (3), 263-280.Lewis, Michael, Kimberly A. Whitler, and JoAndrea Hoegg (2009), "No Second Chance to Make a First Impression: A Field Study of Relationship Initiation and Development," Marketing Science Institute Working Paper Series, 4, 09-122.Whitler, Kimberly A. and CMO.com (2015), "2015 CMO Impact Study: Executive Summary," 6/1/2016, (accessed at: http://www.cmo.com/content/dam/CMO_Other/articles/2015CMOImpactStudy/2015CMOImpactStudy_ ExecutiveSummary.pdf). CMO.com.Whitler, Kimberly A. and The CMO Council (2014), "The CMO Compensation Study," 7/26/2014 (accessed at: http://www.cmocouncil.org/). CMO Council.Whitler, Kimberly A. and CMO.com (2014), "CMO Impact Study: 9 Key Learnings," 3/26/2014. (accessed at: http://eu.cmo.com/articles/2014/1/31/cmo_impact_study.html). CMO.com.MBA CoursesFirst Year MarketingDarden Before Darden MarketingManaging Consumer BrandsAdvancing knowledge through research that shapes business, Darden professors are recognized thought leaders in their fields. They are not only master case method teachers, they also author many of the cases used in Darden classrooms and around the world.Kimberly A. Whitler's cases are available in the Darden Business Publishing website.