Lalin Anik

Lalin Anik

Assistant Professor of Business Administration


FOB 291B


Academic Area

Areas of Expertise

Consumer Marketing, Behavioral Economics, Decision Making, Marketing for Nonprofits, Marketing and Public Policy

Education: B.A., Brandeis University; DBA, Harvard Business School

Lalin Anik's research and teaching on the science of prosocial consumption examines the underlying psychology that drives - and sometimes inhibits - consumers engaging in prosocial behavior, and then use those insights to partner with firms to influence consumer behavior. Her research on prosocial behavior has two primary streams. The first stream explores the antecedents and consequences of spending money on others and focuses on incentives, policies, and structures that leverage prosocial spending to motivate behaviors. The second and related stream explores the antecedents and consequences of expenditure of not only money but also other relevant resources. Distinctly, she studies social relationships as an important context for examining consumer behavior. Over a decade, Anik has worked closely and consulted with major companies, organizations and governments to design novel social interventions that help employees, consumers and communities lead healthier, happier and more productive lives.

Anik's research has been published in academic journals such as the Journal of Marketing Research, Marketing Letters, Journal of Association for Consumer Research, Social Psychological & Personality Science and PLOS ONE. It has been featured by outlets such as Bloomberg, CNN, Forbes, Harvard Business Review, National Public Radio, The New York Times, Scientific American, The Washington Post and The Wall Street Journal.

Anik teaches the core marketing course in the full-time MBA program at Darden as well as the Second Year elective "Deviant Marketing." As an award-winning teacher, Anik was named the “2019 MBA Professor of the Year” as well as as one of the "2019 Best 40 Under 40 MBA Professors" by Poets & Quants. She also received the Faculty Diversity Award in 2019 and 2017, was selected as the Faculty Marshal by the Class of 2019 and was nominated for the Outstanding Faculty Award multiple times. Prior, she also taught in the MBA, Executive Education and Ph.D. programs at Harvard Business School, Duke University and Brandeis University.

Before joining Darden, Anik was a postdoctoral fellow at Duke University's Fuqua School of Business. She holds a B.A. degree in psychology and business from Brandeis University and a doctorate of business administration degree in marketing from Harvard Business School.

Originally from Istanbul, Turkey, and a graduate of Robert College, Anik has found a second home in the U.S. since 2002.

Selected Publications

Hayran, Ceren, Lalin Anik and Zeynep Gürhan-Canlı (2020), “A Threat to Loyalty: Fear of Missing Out (FOMO) Leads to Reluctance to Repeat Current Experiences,” PLoS one, 15(4): e0232318.

Anik, Lalin and Ryan Hauser (2020), “One of a Kind: The Strong and Complex Preference for Unique Treatment from Romantic Partners,” Journal of Experimental Social Psychology86, 103899. 

Dubois, David and Lalin Anik (2020), “From Style to Status and to Power: When and Why Do Stylistic Choices in Footwear Make Women Feel and Act Powerful?” Advances in Strategic Management.

Anik, Lalin and Michael Norton (2019), “On Being the ‘Tipping Point’: Threshold Incentives Motivate Behavior,” Journal of Association for Consumer Research.

Garcia-Rada, Ximena, Lalin Anik and Dan Ariely (2019), “Consuming together (vs. separately) makes the heart grow fonder,” Marketing Letters, 30(1), 27-43.

Hayran, Ceren, Lalin Anik and Zeynep Gurhan-Canli (2016), “Feeling of Missing Out (FOMO) and Its Marketing Implications,” Marketing Science Institute Working Paper Series, 16-131.

Anik, Lalin, Michael I. Norton, and Dan Ariely (2014), “Contingent Match Incentives Increase Donations,” Journal of Marketing Research, 51, 790-801.

Anik, Lalin and Michael I. Norton (2014), “Matchmaking Promotes Happiness,” Social Psychological and Personality Science, 5, 644-652.

Anik, Lalin, Lara B. Aknin, Michael I. Norton, Elizabeth W. Dunn, and Jordi Quoidbach (2013), “Prosocial Bonuses Increase Employee Satisfaction and Team Performance,” PLoS ONE 8(9): e75509. doi:10.1371/journal.pone.0075509

Anik, Lalin and Michael I. Norton (2012), “iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks,” Social Influence, 7, 154-171. 

Norton, Michael I., Lalin Anik, Lara B. Aknin, and Elizabeth W. Dunn (2011), “Is Life Nasty, Brutish, and Short? Philosophies of Life and Well-Being,” Social Psychological and Personality Science, 2, 570-575. 

Book Chapters And Other Publications

Anik, Lalin and Michael Norton (2019), “How Charities Can Use Tipping Points to Get You To Donate,” Wall Street Journal

Anik, Lalin (2018), “How Soccer’s Video Assistant Referee (VAR) Influences Belief in Human Referees’ Competence,” Behavioral Scientist

Anik, Lalin (2017), “A Marketing derring-do: James Bond Fancies a Heineken,” Washington Post

Anik, Lalin and Laura Steenburgh (2017), “A Holy Grail for Fundraisers? Donors who Keep On Giving,” Washington Post

Anik, Lalin and Michael I. Norton (2014), “Start Playing Cupid - It'll Make You Happier,Scientific American

Anik, Lalin and Jordi Quoidbach (2013), “The Bonus Employees Really Want, Even If They Don’t Know It Yet”, Harvard Business Review

Anik, Lalin, Lara B. Aknin, Michael I. Norton, Elizabeth W. Dunn, and Jordi Quoidbach (2013), “Prosocial Bonuses Increase Employee Satisfaction and Team Performance,” Harvard Business School Working Paper, No. 13–095.

Anik, Lalin, Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn (2010), “Feeling Good About Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior,” In The Science of Giving: Experimental Approaches to the Study of Charity, ed. Daniel M. Oppenheimer and Christopher Y. Olivola, New York: Taylor & Francis, 1-28.

Listed on SSRN’s Top Ten download list for: Behavioral & Experimental Finance (Editor’s Choice) eJournal