Seminars & Conferences

Faculty Research - Seminars & Conferences - Effectuation Conference

Effectuation Conference

The Effectuation Conference addresses the issues of researching and teaching effectuation as well as a combination of interactive seminars on teaching and research, small research clinics where papers are discussed, and workshops.  

The event will be hosted by the Batten Institute for Entrepreneurship and Innovation at the University of Virginia Darden School of Business and University of Baltimore with hosts Saras Sarasvathy of the Darden School of Business, Stuart Read of Willamette University, and David Lingelbach and Tiago Ratinho of the University of Baltimore.

  • Overview

    The 2018 Effectuation Conference was comprised of the following events:

    • Social Entrepreneurship Conference (Baltimore, Maryland, 31 May–1 June 2018)
    • Public Day (Charlottesville, Virginia, 2 June 2018) Public Day is a general session showcasing effectuation, open to Darden and UVA alumni, as well as the Charlottesville community. 
    • Traditional Research Conference (Charlottesville, Virginia, 3–4 June 2018)

    For a complete schedule of these events, please refer to the Program section. 

    Previous Conferences

    • The fourth Effectuation Conference took place in 6–7 June 2016 in Bodø, Norway, hosted by The University of Nordland Business School. Our hosts were Gry Agnete Alsos and Sølvi Solvoll (University of Nordland Business School). The organizing team also included René Mauer (ESCP Europe Berlin), Tiago Ratinho (University of Baltimore), Philippe Silberzahn (EMLYON), and last but not least our ever committed stakeholders Stuart Read (Willamette University) and Saras Saravasthy (Darden School of Business).
    • The third Effectuation Conference took place on 8–9 December 2014 in Enschede, The Netherlands. It was hosted by the Netherlands Institute for Knowledge Intensive Entrepreneurship (NIKOS) at the University of Twente and organized by Jeroen Kraaijenbrink (University of Twente) and Tiago Ratinho (University of Baltimore).
    • The second Effectuation Conference took place on 3–4 June 2013 in Lyon, France, and was hosted by EMLYON Business School. It was organized by Philippe Silberzahn (EMLYON Business School) and Jeroen Kraaijenbrink (University of Twente).
    • The first Effectuation Conference took place on 5–6 December 2011 in Lyon, France, and was hosted by EMLYON Business School. It was organized by Philippe Silberzahn (EMLYON Business School) and Sylvain Bureau (ESCP Europe).
    • Ground Zero, the original effectuation workshop, took place on 7–8 December 2009 at Vlerick Leuven Gent Management School (now Vlerick Business School). It was organized by Miguel Meuleman (Vlerick Business School) and Jan Lepoutre (now at ESSEC).

    Contact Information

    For more information, please email us at [email protected] or visit

  • Program

    Below you will find the  program for the 2018 Effectuation Conference.

    Social Effectuation
    31 May–1 June | Baltimore, Maryland

    Thursday, 31 May

    Timing Activity Location
    5:00 p.m. – 7:00 p.m. Opening reception: Snacks provided at the University of Baltimore (UB) overlooking midtown Baltimore. Our hosts will be Darlene Smith, UB’s Provost, and Marilyn Oblak, Associate Dean of UB’S Merrick School of Business. UB Law School, 12th floor


    Friday, 1 June

    Timing Activity Location
    8:00 a.m. – 9:00 a.m.
    Introduction (including breakfast)- Welcome remarks from the Effectuation Conference organizers, the UB’s president, Kurt Schmoke, and a short keynote by Professor Dan Hatcher of UB’s Law School on the interplay between crime and commerce in Baltimore.
    UB Merrick School of Business
    9:00 a.m. – 10:30 a.m. Head out into the community for a half-day of problem identification and brainstorming possible solutions, using effectuation as our lens with Will Holman (Executive Director, Open Works) and Chris Wilson (Founder, Barclay Investment Corporation)
    Open Works and Barclay Investment Corporation
    10:30 a.m. – 2:30 p.m.
    Solution development (including lunch)
    UB Merrick School of Business
    2:30 p.m. – 3:00 p.m.
    Coffee break
    3:00 p.m. – 4:00 p.m.
    UB Merrick School of Business
    4:30 p.m.
    Buses depart for Charlottesville- Academic colleagues will then depart by bus for Charlottesville and the rest of the conference.
     *Bus transportation will be provided from Baltimore, Maryland to Charlottesville, Virginia

    Public Day
    Saturday, 2 June | Charlottesville, Virginia

    Timing Activity Speaker
    8:30 a.m.
    Welcome and Story of Effectuation
    Saras Sarasvathy
    9:45 a.m.
    Current State of Effectuation
    10:15 a.m.
    Welcome Home to Darden 
    10:30 a.m. Break  
    11:00 a.m.
    Entrepreneurs on Effectuation 
    11:30 a.m.
    Effectual Investing
    12:00 p.m
    Lunch (with keynote)
    1:30 p.m.

    Effectuation Around the Globe
    100 OpenStartups in Brazil +
    Training the trainer in Europe
    EPIC peer coaching in India,

    Corporate Effectuation: Swimming with the sharks

    Facilitated by Saras Sarasvathy, 

    Bruno Rondani,

    Manjula Shridar , Prasanna Krishnamoorthy 
    Rene Mauer, Michael Faschingbauer

     Sara Whiffen 

    3:00 p.m.
    3:30 p.m.
    Facilitated Discussion with audience 
    Venkat Venkataraman 
    4:30 p.m.
    Closing remarks
    Saras Sarasvathy and Venkat Venkataraman
    5:00 p.m.
    6:00 p.m. Evening Event at Darden 
    Note: This event is both the close of the general meeting and the start of the traditional research conference
    7:00 p.m. Dinner with Research Highlights from Conference
     Facilitated by Stuart Read and Saras Sarasvathy


    Bringing Effectuation Home to Darden
    3–4 June | Charlottesville, Virginia


    Timing Activity Speaker
    8:30 a.m.
    State of Effectuation
    Stuart Read & Saras Sarasvathy
    9:15 a.m.
    Debrief on Baltimore
    David Lingelbach & Tiago Ratinho
    10:00 a.m.
    10:30 a.m.
    Pods (research and pedagogy)
    Small groups
    12:00 p.m.
    Lunch and activity
    1:00 p.m.
    Research Keynote
    Sankaran Venkataraman
    2:30 p.m.
    3:00 p.m.
    Pods (research and pedagogy)
    Small groups
    4:30 p.m.
    Effectual dinner
    8:00 p.m.
    Effectual music




    Timing Activity Speaker
    9:00 a.m.
    Debrief on dinner & music
    Stuart Read & Saras Sarasvathy
    10:30 a.m.
    11:00 a.m.
    Pods (research and pedagogy)
    Small groups
    12:30 p.m.
    1:30 p.m.
    Teaching Keynote
    3:00 p.m.
    3:30 p.m.
    Observer observations
    Young Scholars (report out on the conference)
    4:30 p.m.
    Closing activity with artifacts
    Saras Sarasvathy
    5:00 p.m.
    Reception and optional dinner


  • Co-Sponsors and Organizing Committee

    Organizing Committee

    Stuart Read (Willamette University) 
    Saras Sarasvathy (University of Virginia Darden School of Business) 
    David Lingelbach (University of Baltimore) 
    Tiago Ratinho (University of Baltimore)

    About Charlottesville

    Located two hours from Washington, D.C., Charlottesville is a lively university town situated at the foothills of the majestic Blue Ridge Mountains. Named "the happiest town in America" by London's The Guardian, Charlottesville is considered by many to be a foodie hot spot, the country's favorite mountain town (Travel & Leisure), and one of the happiest and healthiest U.S. cities, according to Business Insider. 

    The historic Downtown Mall is home to many of Charlottesville's premier restaurants, bars and music venues. Only minutes away, the quiet countryside boasts more than 30 wineries and craft breweries.

    The area is home to the nationally acclaimed Virginia Film FestivalVirginia Festival of the Book and the Festival of the Photograph. Nearby are the museum homes of three U.S. presidents (Thomas Jefferson's Monticello, James Monroe's Ash Lawn-Highland and James Madison's Montpelier), abundant cultural attractions and some of the finest golf courses in the country. The terrain is also perfect for the outdoor enthusiast, with the Shenandoah National Park just a short drive away.

    For visitor and travel information, visit Charlottesville's official website.

    About the University of Virginia Darden School of Business 

    The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global and responsible leaders through its MBA, Ph.D. and Executive Education programs. Darden’s top-ranked faculty is renowned for teaching excellence and advances practical business knowledge through research. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.

    About the Batten Institute for Entrepreneurship and Innovation

    The Batten Institute at the Darden School of Business improves the world through entrepreneurship and innovation. The institute’s research initiative advances knowledge that addresses real-world challenges and shapes Darden’s curriculum, and its educational offerings are ranked top 10 in the world. The Batten Institute was established with gifts now totaling over $125 million from UVA alumnus Frank Batten Sr., a media pioneer, visionary and founder of The Weather Channel.

    About Baltimore

    Welcome to Baltimore! A port city with historical relevance and a lot of charm.

    Whether you are biking by the USS Constellation, singing the National Anthem at the Orioles game or visiting Edgar Allan Poe’s house, you can feel how deeply rooted the history of America is woven into the fabric of the city and its neighborhoods. There is so much to fill your days and nights with including exciting nightlife, top restaurants and memorable attractions. In addition, Baltimore continues to emerge as a “go-to” city for artisans and entrepreneurs. Our businesses are growing — think UnderArmour, Millennial Media, and Pandora. But most of all, Baltimore is a “college town” with 13 area colleges, educating approximately 120,000 students. Kiplinger magazine even called Baltimore “A Great City for College Grads” and Forbes called said it was one of the “Best Cities for Technology Jobs.”

    About the University of Baltimore

    The University of Baltimore was founded in 1925 as a private institution and transitioned to a State of Maryland public institution in 1975. Our founders were a group of Baltimore civic leaders and entrepreneurs who wanted to provide low-cost, part-time evening study in business and law for working adults. Their forward-thinking was innovative at the time. We are situated in the heart of Baltimore, just over a mile north of the famed Inner Harbor, one block south of Amtrak’s Penn Station, and one block east of Baltimore’s Light Rail trains. The campus is nestled in Midtown Baltimore and the Mt. Vernon Cultural District and is home to the  Merrick School of Business. Our entrepreneurial mindset did not stop with our founders, we were the first AACSB school in the world to offer a fully online MBA program in 1999, we have students and alumni who are growing businesses, some of whom have been aided by our Center for Entrepreneurship and Innovation and others got the “know-how” through the lessons taught by our highly accomplished faculty. The Merrick School of Business is located in an urban environment with access to startups, large corporations, nonprofits, government agencies and other universities. Being in the center of it all, allows us to offer our students a practical, career-minded and globally engaged business education that inspires professional and entrepreneurial growth. 

    Contact Information

    For more information email [email protected] or visit