Dasha Tyshlek

Dasha Tyshlek is a dynamic entrepreneur, consultant, and innovator with a passion for deep tech commercialization and technology marketing. With a career spanning corporate leadership and entrepreneurial ventures, Dasha has built a reputation for helping organizations translate and market new technologies effectively.

Professional Achievements

Dasha is the founder of StratCraft, a boutique consulting firm established in 2023, specializing in deep tech commercialization and technology marketing. Through StratCraft, she has led several technology commercialization projects, including medical devices and defense products, and has worked with organizations like Luna Labs USA. She also directed and hosted the University of Virginia's Biomedical Frontiers Podcast, which highlights stories of biomedical research commercialization.

Entrepreneurial Journey

Dasha’s entrepreneurial journey began at the age of 16 when she developed and pitched a custom aerobics program to local gyms and dance studios. While at UVA, she pursued a medical devices startup, earning accolades such as 3rd place in the UVA E-Cup, a spot in the iLab incubator, and 1st place at the WebMD Hackathon in NYC. After refining her skills in corporate strategic planning, product development, and marketing, she returned to entrepreneurship with StratCraft and other ventures.

Current Ventures

In addition to StratCraft, Dasha is restoring an abandoned heritage blueberry farm in North Florida. She is collaborating with the University of Florida to reestablish the farm and pioneer North Florida’s first commercial coffee-growing operation under the venture White Springs Beans & Berries.

Skills and Expertise

Dasha’s expertise includes strategic planning, product development, marketing, and sales. She is highly skilled in deep tech commercialization, with experience in industries such as defense, space and satellite, medical devices, and scientific instruments. Her ability to coach and mentor younger entrepreneurs has been recognized by founders she has supported.

What Sets Dasha Apart

Joe Jamison, a UVA alum and founder of VisitAble, describes Dasha’s coaching as invaluable: "Her ability to listen and help me navigate both immediate challenges and long-term goals has been crucial. Her insights into prioritization, management, and growth have been instrumental to my development as a leader and the success of my company."

Connect with Dasha

Learn more about Dasha Tyshlek and her work by visiting her LinkedIn profile or exploring her consulting firm StratCraft. You can also listen to her recent podcast interview on The Leading Difference and the Biomedical Frontiers podcasts.

Darden students and i.Lab founders can book a session with Dasha.