The Darden Brand Story
Darden Brand Style Guide
NOT BUSINESS SCHOOL AS USUALThe UVA Darden School of Business wants the word "usual" stricken from the business lexicon. Business must never be usual. It must always adapt and find new ways, better ways. Ways that bring more people together to create value. That's not just what we believe at Darden, but what we have always strived for.
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About the University of Virginia Darden School of Business
The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global and responsible leaders through its MBA, Ph.D., MSBA and Executive Education & Lifelong Learning programs. Darden’s top-ranked faculty is renowned for teaching excellence and advances practical business knowledge through research. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.
The Darden School improves the world by inspiring responsible leaders through unparalleled transformational learning experiences. Darden’s values include:
- Transformational learning experiences that develop discerning judgement and the ability to act decisively
- A supportive and diverse community that encourages its members to collaborate and excel
- Enduring relationships that help individuals and organizations thrive
What. How. Why.
UVA DARDEN IS NOT BUSINESS SCHOOL AS USUAL. Darden provides aspiring leaders a high-energy inspirational learning experience to connect with their purpose, learn innovative and ethical business practices, develop agility, creativity and critical thinking, and foster collaboration and community so that they are better prepared to drive performance and improve society. ’
