Darden brand colors

Brand Essentials

Darden Brand - Brand Essentials - Color

Colors

Primary Color Palette

The Darden School of Business adheres to the primary brand colors of the University of Virginia: UVA Orange and UVA Blue. 

Color  

 PMS Coated

CMYK Coated

CMYK Uncoated

RGB/Hex

 

UVA Orange
Pantone Best Match 158C

C: 0
M: 64
Y: 81
K: 0

C: 0
M: 68
Y: 100
K: 0

R: 229
G: 114
B: 0
#E57200

 

UVA Blue
Pantone Best Match 28767C

C: 87
M: 70
Y: 22
K: 44

C: 98
M: 83
Y: 12
K: 46

R: 35
G: 45
B: 75
#232D4B

 

 

Secondary Color Palette

The secondary colors complement the primary colors and convey intensity, liveliness and sophistication. Usage should be limited to small graphic elements within the composition. Graphics supporting feature-length content in publication design can also find conviviality in this palette. Secondary colors may be applied in charts and graphs as complementary features.

Color

PMS Coated

CMYK Coated

RGD/Hexadecimal

 

Pantone Warm Grey 1 C

C: 5
M: 3
Y: 7
K: 0

R: 239
G: 239
B: 233
#EFEFE9

 

Pantone 413 C

C: 30
M: 26
Y: 31
K: 0

R: 182
G: 176
B: 168
#B6B1A8

 

Pantone 7684 C

C: 79
M: 66
Y: 44
K: 0

R: 84
G: 99
B: 124
#54637C

 

Pantone 547 C

C: 69
M:43
Y: 100
K: 37

R: 70
G: 89
B: 34
#475929

 

Pantone 3935 C

C: 8
M:4
Y: 87
K: 0

R: 241
G: 225
B: 64
#EEE25F

 

Pantone 7611 C

C: 15
M:32
Y: 26
K: 0

R: 215
G: 176
B: 171
#D7B0AB