Brand Style Guide
Darden Brand - Brand Essentials
Brand Essentials
Darden’s brand essentials offer the key distillations of Darden’s identity and points of differentiation, all of which reinforce the School’s mission and values.
We at Darden believe:
- Purpose is powerful. It gives meaning to work and organizations and leads to impact.
- Business is a social endeavor, and ethics isn't a "nice to have." Darden embedded ethics into its curriculum decades ago because we know that at the heart of business are people and that being empowered is a responsibility to empower others.
- Leaders must play multiple roles with multiple stakeholders. Founded here, stakeholder management teaches Darden leaders to effectively engage with an array of audiences, from employees to customers to investors.
- Leaders must see and solve problems beyond a single vertical. Darden leaders, who value the creative and analytical, have a broad understanding of the enterprise and business world.
- Collaboration will drive sustainable performance and outstanding results -- for you, business and society.
As Darden competes for the best students, faculty and staff worldwide, we must reinforce the School’s shared values by presenting a clear, consistent identity as powerful as the educational experience we deliver.
Darden, in 115 Words.
Use the following overview as boilerplate text for all press releases and pertinent communications to connect with the overall brand.
The University of Virginia Darden School of Business prepares responsible global leaders through unparalleled transformational learning experiences. Darden’s graduate degree programs (MBA, MSBA and Ph.D.) and Executive Education & Lifelong Learning programs offered by the Darden School Foundation set the stage for a lifetime of career advancement and impact. Darden’s top-ranked faculty, renowned for teaching excellence, inspires and shapes modern business leadership worldwide through research, thought leadership and business publishing. Darden has Grounds in Charlottesville, Virginia, and the Washington, D.C., area and a global community that includes 19,500 alumni in 90 countries. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.