About the Book
Experimentation is much talked about in the abstract, but poorly understood in practice. Yet it is the crucial connector between imagining an idea and making it happen. The Experimentation Field Book offers a hands-on, structured guide through the design and execution of your very own experiments. Authors Professor Jeanne Liedtka, Elizabeth Chen, Natalie Foley (MBA '11) and David Kester outline how to design and run tests to address a variety of challenges—improving an existing solution, fixing something that’s broken, making a new product, or launching a new service for your existing customers.
Coming Fall 2023 from Columbia Business School Publishing