Centers & Initiatives

The Behavioral Research at Darden (BRAD) Lab

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Introducing the CBSI

UVA recently launched the Convergent Behavioral Science Initiative (CBSI), which is a nexus of research development for scholars across schools that are applying behavioral research to social challenges. New CBSI infrastructure enhances the cutting-edge research capabilities at the BRAD Lab, while also involving researchers in UVA schools of engineering, nursing and architecture, among others.

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The Behavioral Research at Darden (BRAD) Lab is an interdisciplinary laboratory supporting the application of behavioral science to business and society. It is the operational arm of the Convergent Behavioral Science Initiative (CBSI) at UVA. We serve to further the development and application of behavioral research across disciplines. Affiliated faculty represent a wide range of data-driven fields including business, public policy, engineering, architecture, education, nursing, and medicine.

Mission

Our mission is to promote impactful interdisciplinary behavioral research through facilitation and support of experiential investigations. The BRAD Lab is a platform for project development and knowledge creation. 

Vision

Our vision is to establish Darden as the premier business school for interdisciplinary behavioral research that advances the application of behavioral science to business and society.

Leadership

The BRAD Lab is led by an academic director whose role is both to stimulate interest in behavioral research from faculty, doctoral students, and staff and to facilitate the execution and promotion of such work in collaboration with postdoctoral fellows and dedicated research associates. Learn more about our team.

BRAD Lab study session

Sign Up for a Study

Interested in participating in one of our studies? Sign up today and join us.

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BRAD Lab Group meeting

Run a Study With Us

Learn how you can run a study through BRAD Lab.

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  • Partnerships

    UVA Center for Academic Strategic Partnerships for Interprofessional Research and Education

    The Center for ASPIRE researches and supports the development, implementation and evaluation of educational and clinical programs that train students, faculty and clinicians to deliver safe, high-quality team-based patient care. For more information: https://ipe.virginia.edu/

    UVA Charge

    The UVA CHARGE program is designed to support and promote women faculty in science, technology, engineering and mathematics (STEM) as well as the social, behavioral, and economic (SBE) sciences — all fields in which women are significantly underrepresented both nationally and at UVA. For more information: http://uvacharge.virginia.edu/ 

    UVA School of Engineering

    BRAD Lab has partnered with the School of Engineering to create the Behavioral Science for Sustainable Systems Program. A primary goal of our program is to support Ph.D. Fellows in their interdisciplinary research to advance knowledge at the intersection of behavioral and sustainability sciences. Students will identify fundamental relationships between human-designed outcomes and intergenerational sustainability, stewardship, cognition (psychological and neurological), affect, and behavior. You can learn more about this program on our program page.

    Batten School of  Leadership and Public Policy

    The mission of the Batten School is to develop leaders and generate new knowledge to solve the world’s toughest public policy challenges. Through training in policy analysis and critical leadership skills, the Batten School and its faculty, develop effective and ethical leaders to promote a better society; produce research addressing the most important policy problems; and serve as a model for transforming public policy education. For more information: http://batten.virginia.edu/

    Corporate Executive Board/Gartner

    CEB/Gartner enables more precise talent management by delivering insights and solutions to drive business performance. Underpinning their talent management services are data-driven practices, which tie solutions directly to business outcomes. In addition, their support services are not just designed to drive business impact, they focus sharply on helping leaders build the skills and approaches to sustain that impact. For more information: https://www.cebglobal.com/

    McIntire School of Commerce

    The McIntire School of Commerce is a professional school engaged in the creation and dissemination of knowledge that significantly influences the ideas and actions of students, scholars and business leaders. The McIntire School aspires to be the best and most innovative undergraduate business program in the world and to offer high-quality, innovative specialized master's degree programs. Two important elements of achieving program innovation are integrated and action-oriented learning and exploiting the strengths of traditional and virtual faculty. For more information: https://www.commerce.virginia.edu/

  • Work for BRAD Lab

    The Behavioral Research at Darden (BRAD) Lab is an interdisciplinary laboratory supporting the application of behavioral science to business and society. It is the operational arm of the Convergent Behavioral Science Initiative (CBSI) at UVA. We serve to further the development and application of behavioral research across disciplines. Affiliated faculty represent a wide range of data-driven fields including business, public policy, engineering, architecture, education, nursing, and medicine.

    We are looking for motivated research assistants (RAs) interested in working with faculty across research areas. RA positions entail running studies, conducting literature searches, entering data, working on annotated bibliographies and attending meetings with BRAD faculty.

    If you are interested in working with us, please apply using the button below.
     

    RA Application Form

     

  • Contact Us

    Feel free to contact us with any questions you might have. If you'd like to participate in a BRAD Lab study, please review the information for participants. If you would like more information on our team, please visit the BRAD Lab Team page. 

    Email: [email protected]
    Phone: +1-434-243-3000

    Mailing Address:

    BRAD Lab 
    University of Virginia Darden School of Business 
    P.O. Box 6550 
    Charlottesville, Virginia 22906-6550 USA

    Shipping Address:

    BRAD Lab 
    University of Virginia Darden School of Business 
    100 Darden Boulevard 
    Charlottesville, Virginia 22903 USA