i.Lab at UVA

Batten Institute - Entrepreneurship - i.Lab Incubator - Events

Events

Hosted by the Batten Institute for Entrepreneurship, Innovation and Technology, these events are part of year-round i.Lab programming - designed to support founders and future founders with tactical support for their ventures. Events are open to all UVA students, unless otherwise noted.

ilab

 

Upcoming Events

Understanding Branding & How to Navigate Building a Great One

Wednesday November 5, 5-6:30pm

Where: Darden Business School iLab Classroom 180

RSVP HERE

Things this workshop will dive into: 

  • Understanding what a brand is
  • The five disciplines of brand building
  • A brand naming ideation activity
  • How to craft brand values and voice

This workshop will offer an entry point into understanding what a brand truly is—and how to take strategic, actionable steps to build one that connects, inspires, and drives meaningful change for any entrepreneurial venture.

This workshop is for any student interested in entrepreneurship. You don’t need to have a startup to attend and participate.

This workshop will be led by KT Schaeffer. With almost 30 years of experience shaping human-centered brand experiences across advertising, retail, and entrepreneurship— including roles at The Martin Agency, Anthropologie, NIKE, and Sugar Paper LA. KT Schaeffer brings a dynamic blend of creative strategy and design thinking to every challenge. As Creative Director and faculty at the VCU Brandcenter, she leads the school’s brand projects as well as their publication, SIXTY, while mentoring the next generation of creative problem solvers. 

Pizza will be served! 

RSVP HERE

Past Events

ilab demo night pitch

Pitch Camp
Wednesday September 24, 4-5:30pm

Got an idea or early venture you want to pitch? Come practice with founders and mentors from the iLab community and get feedback on your pitch, your concept, or both in a low-pressure, high-energy session open to all UVA students.

All participants agree to honor the UVA Honor Code and respect the integrity and ownership of ideas shared during the session.

Social hour to follow. Food will be provided. Event to take place in Darden Smith Hall - Student Alumni Lounge