Certificate in Data Science for Business Strategy

Certificate in Data Science for Business Strategy

Gain the data insights every leader needs to drive strategy in today’s digital world. The Data Science for Business Strategy Certificate is a noncredit program that provides a concise introduction to the topics that are top of mind among high-performing leaders today so they can transform business and develop data-savvy future leaders. 

Developed as a collaboration between the University of Virginia Darden Executive Education & Lifelong Learning, the UVA School of Data Science and the UVA McIntire School of Commerce, this unprecedented partnership provides participants with practical knowledge that can be used on day-one, bringing together the technical perspectives, business expertise and ethical leadership for which these three schools are known.

UVA Data Science   UVA McIntire School of Commerce


How You'll Earn It

COST: $9,450 when you register for the 3-program bundle

Earn the Darden Certificate in Data Science for Business Strategy by completing the following three-program series, listed in the recommended order for participation:

  • Strategic Use of Data - Identify the strategic challenges and opportunities facing you and your organization, create a plan to use analytics and data science to compete and win, and lead your team or organization with confidence in the data-intensive future of business.
  • Data Science Methods & Applications - Understand the tools and technologies available to analyze and interpret data and study real-world applications of data science techniques, culminating in a competition connecting analytics and business strategy.
  • Managing Information for Analytics - Gain familiarity with modern information management, and develop the confidence to lead your organization into the data-rich future.

These three programs build on each other to help you lead your organization through a fundamental understanding of the tools, technologies and processes to find, analyze, interpret and secure the data that can drive your organization into the future.

What You'll Learn

  • How data, analytics and technology are both disrupting and providing strategic opportunities for entire industries
  • Frameworks for turning strategy into action powered by analytics and data science
  • Ethical issues that arise from data-intensive activity
  • Data visualization techniques and tools such as Tableau
  • Data analysis using techniques such as regression and classification and tools including Excel, Python and Jupyter
  • An introduction to machine learning
  • An exploration of emerging and expanding technologies such as cloud, internet of things (IOT) and artificial intelligence, and new models such as edge, SAAS and platforms
  • Big data technologies for analytics and operations, including traditional and new data management technologies such as data warehouses and data lakes
  • Considerations for information and architecture security

I’m about two months into a new role, and I’m already having conversations with people about the systems and data governance. I’m excited to start applying my learnings from the program in a much more profound way.

Laura Gent
National Institute of Allergy and Infectious Diseases

Program Formats

Offered in-person at Darden in Charlottesville, VA. Accommodations are included in your program fee.

Who Should Attend

  • Mid-to senior level leaders who drive strategy and partner with or manage those managing data
  • Anyone who works with data and wants to connect it to the larger organizational perspective
  • Roles include: C-Suite, Managing Director, Project Manager, Sales, Marketing, Finance, Operations, Analyst, IT, User Experience

* To accelerate collaboration, consider attending with a cross-functional team of strategic leaders, business analysts and IT managers from your organization. 


Each in-person program costs $3,550. Register for all three in-person programs for the certificate bundle cost of $9,450.

Request More Information

Please complete the following to request more information about the Certificate in Data Science for Business Strategy, the included programs and planning your development path.

Darden Executive Education is provided by the University of Virginia
Darden School Foundation.