Data Science in Action

In-Person Program

Data Science in Action

Discover the tools and techniques for analyzing data and how to use new insights to sharpen the execution of business and functional strategies.


Get real-world experience with the tools and technologies available to analyze and interpret data, to create the powerful insights businesses need to take action.

This program is part of a three-program series designed to foster data-savvy organizations.

UVA Data Science

Presented by Darden Executive Education and UVA Data Science 

Intended For

Team Leader, Senior Management, Executive


Data Science in Business

Available Dates

19-20 Nov 2020




2 days

Offered as part of a three-program series, Data Science in Action is led by thought leaders from both UVA Darden Executive Education and UVA Data Science, recognized as experts in data science techniques and tools, and the application of those in the modern business context. 

The other two programs in this series are:

Each program may be taken as a stand alone course, or you may take all three programs to gain a unique and comprehensive perspective on data science in business.

Program Overview

This program will provide a better understanding of the terminology, concepts and tools commonly associated with data science as well as explore the latest research in analytics and the implications for the future.

  • Focus on analytics through regression, data visualization, data mining, machine learning, and text analytics.
  • Participate in case study and use case exercises designed to provide exposure to the practical application of methodologies and technologies used to store, process, and analyze data.
  • Participate in a simulation connecting analytics to strategy.

Schedule and Session Topics

Each day of the program will run from approximately 8:30am-5:00pm. Sessions include:

  • Data Visualization
  • Tableau Demonstration
  • Text Mining
  • Simulation: Connecting Strategy & Analytics
  • Machine Learning

Impact & Outcomes

  • Apply insights to address challenges or opportunities facing your own organization.
  • Understand how analytics and decision making are iterative processes, as each decision provides new data to analyze and interpret.
  • Consider the problems data can present and how to overcome them.
  • Discover innovative ways to address problems using data science techniques.
  • Understand the lifelong learning approach required to stay current on the application of data science methods for business problems due to the rapidly changing nature of the technological landscape.


Designed for both business professionals who are looking to increase their knowledge of data science and how it can help them in their current roles, and business leaders who are looking to create data-savvy teams and improve the performance of their departments and the company overall.


The Data Science in Action program counts as half of one credit toward a Darden Certificate in Management. Complete this program and earn three and a half additional credits for a total of four credits to earn your certificate.


Rajumar Venkatesan

Rajkumar Venkatesan

Ronald Trzcinski Professor of Business Administration

Eric Field

Eric Field

Director of Information Technology, UVA School of Architecture | Lecturer in Architecture

Brian Wright

Brian Wright

Assistant Professor, UVA Data Science and UVA Curry School of Education


UVA Darden DC Metro
1100 Wilson Boulevard
Arlington, Virginia

Materials and some meals are included in your program fee.



Accommodations are not included in the program fee and should be arranged by the participant. Recommended accommodations include:

Hyatt Centric Arlington
1325 Wilson Boulevard, Arlington, Virginia, 22209
Tel: +1 703 525 1234

Le Méridien Arlington
1121 North 19th Street, Arlington, VA 22209
Telephone: +1-703-351-9170

Marriott Key Bridge
1401 Lee Highway, Arlington, VA 22209
Telephone: +1-703-524-6400

Darden Executive Education is provided by the University of Virginia
Darden School Foundation.