
Strategic Data Analytics for Competitive Advantage
Upcoming Dates




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Overview
Harness the power of data analytics to surface opportunity, guide innovation and frame complex decisions.
- Forecast probable outcomes of choices in unstable environments and quantify risks and rewards.
- Hone your awareness of what matters to your bottom line and transition from intuitive to data-driven thinking.
- Learn to recognize your unconscious preferences and practice using logic to make smarter, healthier and more profitable decisions.
Intended For
Focus
Lead your organization to leverage a strategic data analytics function to create exceptional value for your organization. Leverage powerful tools and techniques in data science--such as artificial intelligence and machine learning--to become more competitive and dynamic in the face of constant disruption.
Darden's New Home for Lifelong Learning
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The Forum Hotel at the UVA Darden School of Business in Charlottesville is now open! We’re excited to welcome our EELL participants to learn and stay with us in this dynamic new meeting place. |
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Schedule & Topics
The program begins at 6pm the first day with a welcome reception and dinner. The following two days run from 8:15am-7pm and 8:15am-5pm, wrapping up at 11:30am on the final day. Featured activities & session topics include:
- Overview of the Data Science Journey
- From Probabilities to Decisions
- Using Data Visualization for Better Modeling
- Carvana Workshop
- Data Science in Practice: Understanding the Data Science Process
- Using Data Analytics for Every Decision
- How Shall I Deal with Strategic Uncertainty (what will others do)? Could Data be Useful Here?
- Forecasting the Future to Make Better Decisions Today
- Moving to a More Data Centric Company
- A Data Analytics Organizational Culture
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Impact & Outcomes
Extract Value from Data Analytics
- Learn what it takes to develop a culture based on analytics and when intuition plays a part
- Understand how to frame complex decisions to facilitate the use of analytics
- Use analytics to drive innovation
Increase Confidence in Forecasting
- Use data visualization to enhance understanding of results and projections
- Understand how machine learning can improve accuracy forecasting capability
- Feel more confident in your organization's forecasting methods and processes
Gain Competitive Advantage
Map out your data analytics ecosystem, from business intelligence to competitive monitoring, and determine how to apply them to key decision-making, such as your pricing strategy. Learn which data analytics tools best serve your needs.- Recognizing the opportunities created by high volume and real time data
- Gathering intelligence for competitive advantage
- Responding in real time to market changes
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Participant Profile
This program is designed for leaders who need to leverage data science to make their organization more competitive, identify opportunity and improve the quality of their decision-making amidst uncertainty and risk.
In order to be awarded full credit hours, you must be present for the entirety of the program.
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Continuing Professional Education (CPE) Sponsorship
UVA Darden Executive Education offers continuing education credits as part of our commitment to encourage lifelong learning.
- Instructional Delivery: Group Live
- CPE Credits: 18.0
- Fields of Study: Personal Development, Statistics
- Program Level: Intermediate
There are no prerequisites for participation. Advanced preparation includes case study readings. The selected case studies will be sent prior to the program for all participants to read and prepare for discussion on the first day of the course.
Refund/Cancelation/Concern Resolution Policy:
All cancellations and transfers must be received in writing. Submit your request via email to [email protected] with the name of the program, followed by "cancellation" or "transfer" in the subject line. Cancellation or transfer fees may apply. Visit our Registration & FAQ page for full details on transfers and cancellations.
If you have any questions, concerns or complaints, please contact us at 1-434-924-3000 or [email protected] to resolve your issue.
UVA Darden School Foundation - Executive Education is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Concerns regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
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Location & Accommodations
Location
Darden School of Business
100 Darden Blvd.
Charlottesville, Virginia 22903As a participant of this program, materials and some meals are included in your program fee.
Accommodations
Lodging will be provided at our new on-Grounds hotel for participants of this program as part of your program fee. If you register within 30 days of the program start date, accommodations at The Forum Hotel cannot be guaranteed. Alternate lodging would be provided. We encourage you to register early to reserve your spot!
The Forum Hotel
Kimpton Charlottesville
UVA DARDEN
540 Massie Rd.
Charlottesville, VA 22903Enjoy access to all the hotel’s perks during your stay, including morning coffee and tea service, on-site fitness center, Birch & Bloom steakhouse, The Good Sport craft beer bar and large outdoor terrace.
Anchored by the beautiful arboretum and botanical gardens with outdoor learning and reflection spaces, as well as state-of-the-art indoor classroom and event spaces, The Forum Hotel is the new home for Executive Education & Lifelong Learning programming & lodging.
The program begins at 6pm the first day with a welcome reception and dinner. The following two days run from 8:15am-7pm and 8:15am-5pm, wrapping up at 11:30am on the final day. Featured activities & session topics include:
- Overview of the Data Science Journey
- From Probabilities to Decisions
- Using Data Visualization for Better Modeling
- Carvana Workshop
- Data Science in Practice: Understanding the Data Science Process
- Using Data Analytics for Every Decision
- How Shall I Deal with Strategic Uncertainty (what will others do)? Could Data be Useful Here?
- Forecasting the Future to Make Better Decisions Today
- Moving to a More Data Centric Company
- A Data Analytics Organizational Culture
Extract Value from Data Analytics
- Learn what it takes to develop a culture based on analytics and when intuition plays a part
- Understand how to frame complex decisions to facilitate the use of analytics
- Use analytics to drive innovation
Increase Confidence in Forecasting
- Use data visualization to enhance understanding of results and projections
- Understand how machine learning can improve accuracy forecasting capability
- Feel more confident in your organization's forecasting methods and processes
Gain Competitive Advantage
Map out your data analytics ecosystem, from business intelligence to competitive monitoring, and determine how to apply them to key decision-making, such as your pricing strategy. Learn which data analytics tools best serve your needs.
- Recognizing the opportunities created by high volume and real time data
- Gathering intelligence for competitive advantage
- Responding in real time to market changes
This program is designed for leaders who need to leverage data science to make their organization more competitive, identify opportunity and improve the quality of their decision-making amidst uncertainty and risk.
In order to be awarded full credit hours, you must be present for the entirety of the program.

UVA Darden Executive Education offers continuing education credits as part of our commitment to encourage lifelong learning.
- Instructional Delivery: Group Live
- CPE Credits: 18.0
- Fields of Study: Personal Development, Statistics
- Program Level: Intermediate
There are no prerequisites for participation. Advanced preparation includes case study readings. The selected case studies will be sent prior to the program for all participants to read and prepare for discussion on the first day of the course.
Refund/Cancelation/Concern Resolution Policy:
All cancellations and transfers must be received in writing. Submit your request via email to [email protected] with the name of the program, followed by "cancellation" or "transfer" in the subject line. Cancellation or transfer fees may apply. Visit our Registration & FAQ page for full details on transfers and cancellations.
If you have any questions, concerns or complaints, please contact us at 1-434-924-3000 or [email protected] to resolve your issue.
UVA Darden School Foundation - Executive Education is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Concerns regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
Location
Darden School of Business
100 Darden Blvd.
Charlottesville, Virginia 22903
As a participant of this program, materials and some meals are included in your program fee.
Accommodations
![]() |
![]() |
Lodging will be provided at our new on-Grounds hotel for participants of this program as part of your program fee. If you register within 30 days of the program start date, accommodations at The Forum Hotel cannot be guaranteed. Alternate lodging would be provided. We encourage you to register early to reserve your spot!
The Forum Hotel
Kimpton Charlottesville
UVA DARDEN
540 Massie Rd.
Charlottesville, VA 22903
Enjoy access to all the hotel’s perks during your stay, including morning coffee and tea service, on-site fitness center, Birch & Bloom steakhouse, The Good Sport craft beer bar and large outdoor terrace.
Anchored by the beautiful arboretum and botanical gardens with outdoor learning and reflection spaces, as well as state-of-the-art indoor classroom and event spaces, The Forum Hotel is the new home for Executive Education & Lifelong Learning programming & lodging.
Stephanie Vatalaro, SVP of Marketing & Communications at the Recreational Boating and Fishing Foundation, shares how the insights were valuable for people with varying analytics backgrounds and how it will help her make better decisions.

Earn Your Certificate
Strategic Data Analytics for Competitive Advantage counts as one program toward a noncredit Darden Certificate in Leadership & Management. Complete this program and three additional programs within a four-year period to earn your certificate.
Faculty

Robert L. Carraway
Yiorgos Allayannis Distinguished Associate Professor of Business Administration

Michael Albert
Assistant Professor of Business Administration

Rupert Freeman
Assistant Professor of Business Administration
This program provides useful insight into the factors that influence our decision making in our day-to-day experiences that helps us to take a step back and understand what information, or lack of information, is driving our reasoning.