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Strategic Data Analytics for Competitive Advantage

Harness the power of data analytics to surface opportunity, guide innovation and frame complex decisions.

Upcoming Dates

Program Dates
Time Commitment
Program Fee
7-10 Nov 2023
In-Person, Charlottesville, VA
4 days

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Harness the power of data analytics to surface opportunity, guide innovation and frame complex decisions.

  • Forecast probable outcomes of choices in unstable environments and quantify risks and rewards.
  • Hone your awareness of what matters to your bottom line and transition from intuitive to data-driven thinking.
  • Learn to recognize your unconscious preferences and practice using logic to make smarter, healthier and more profitable decisions.

Intended For

Team Leader, Senior Management, Executive


Strategy, Digital Transformation & Data Analytics

Lead your organization to leverage a strategic data analytics function to create exceptional value for your organization. Leverage powerful tools and techniques in data science--such as artificial intelligence and machine learning--to become more competitive and dynamic in the face of constant disruption. 

    • Schedule & Topics

      The program begins at 6pm the first day with a welcome reception and dinner. The following two days run from 8:15am-7pm and 8:15am-5pm, wrapping up at 11:30am on the final day. Featured activities & session topics include:

      • Overview of the Data Science Journey
      • From Probabilities to Decisions
      • Using Data Visualization for Better Modeling
      • Carvana Workshop
      • Data Science in Practice: Understanding the Data Science Process
      • Using Data Analytics for Every Decision
      • How Shall I Deal with Strategic Uncertainty (what will others do)? Could Data be Useful Here?
      • Forecasting the Future to Make Better Decisions Today
      • Moving to a More Data Centric Company
      • A Data Analytics Organizational Culture
    • Impact & Outcomes

      Extract Value from Data Analytics

      • Learn what it takes to develop a culture based on analytics and when intuition plays a part
      • Understand how to frame complex decisions to facilitate the use of analytics
      • Use analytics to drive innovation 

      Increase Confidence in Forecasting

      • Use data visualization to enhance understanding of results and projections
      • Understand how machine learning can improve accuracy forecasting capability
      • Feel more confident in your organization's forecasting methods and processes 

      Gain Competitive Advantage
      Map out your data analytics ecosystem, from business intelligence to competitive monitoring, and determine how to apply them to key decision-making, such as your pricing strategy. Learn which data analytics tools best serve your needs. 

      • Recognizing the opportunities created by high volume and real time data
      • Gathering intelligence for competitive advantage
      • Responding in real time to market changes
    • Participant Profile

      This program is designed for leaders who need to leverage data science to make their organization more competitive, identify opportunity and improve the quality of their decision-making amidst uncertainty and risk.

      In order to be awarded full credit hours, you must be present for the entirety of the program.

    • Continuing Professional Education (CPE) Sponsorship

      UVA Darden Executive Education offers continuing education credits as part of our commitment to encourage lifelong learning. 

      • Instructional Delivery: Group Live
      • CPE Credits: 18.0
      • Fields of Study: Personal Development, Statistics
      • Program Level: Intermediate

      There are no prerequisites for participation. Advanced preparation includes case study readings. The selected case studies will be sent prior to the program for all participants to read and prepare for discussion on the first day of the course.

      Refund/Cancelation/Concern Resolution Policy:

      All cancellations and transfers must be received in writing. Submit your request via email to [email protected] with the name of the program, followed by "cancellation" or "transfer" in the subject line. Cancellation or transfer fees may apply. Visit our Registration & FAQ page for full details on transfers and cancellations. 

      If you have any questions, concerns or complaints, please contact us at 1-434-924-3000 or [email protected] to resolve your issue.

      UVA Darden School Foundation - Executive Education is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Concerns regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

    • Location & Accommodations


      Darden School of Business  
      100 Darden Blvd.  
      Charlottesville, Virginia 22903

      As a participant of this program, materials and some meals are included in your program fee.



      Lodging is included with the program fee and will be provided for participants at:
      Hyatt Place
      2100 Bond Street
      Charlottesville, VA 22901

      Hotel accommodations includes breakfast, wifi, and free parking at the hotel.

    Stephanie Vatalaro, SVP of Marketing & Communications at the Recreational Boating and Fishing Foundation, shares how the insights were valuable for people with varying analytics backgrounds and how it will help her make better decisions.

    Certificate in Leadership & Management

    Earn Your Certificate

    Strategic Data Analytics for Competitive Advantage counts as one program toward a noncredit Darden Certificate in Leadership & Management. Complete this program and three additional programs within a four-year period to earn your certificate.



    Robert L. Carraway

    Yiorgos Allayannis Distinguished Associate Professor of Business Administration

    Michael Albert

    Michael Albert

    Assistant Professor of Business Administration

    This program provides useful insight into the factors that influence our decision making in our day-to-day experiences that helps us to take a step back and understand what information, or lack of information, is driving our reasoning.

    Cecilia Newman
    Chief Estimator, Clark Construction

    Darden Executive Education is provided by the University of Virginia
    Darden School Foundation.