Strategic Use of Data


Strategic Use of Data

Leverage insights from data analytics to drive smarter decisions for your organization.

Part of the three-program Data Science for Business Strategy series.


Learn to use insights from data analytics as a value driver for your organization. Identify challenges and opportunities facing data-driven organizations and apply strategies for leveraging data science to create competitive advantage.

Register for all three programs: Strategic Use of Data, Data Science Methods & Applications and Managing Information for Analytics to complete your noncredit Certificate in Data Science for Business Strategy in one week, for the bundle price of $9,450.

Presented by Darden Executive Education, UVA School of Data Science, and UVA McIntire School of Commerce
UVA Data Science   UVA McIntire School of Commerce


Intended For

Team Leader, Senior Management, Executive


Digital Transformation & Data Analytics




2 days

Offered as part of a three-program series, Strategic Use of Data is led by thought leaders from UVA Darden Executive Education, UVA Data Science and UVA McIntire School of Commerce; recognized as experts in data science techniques and tools, and the application of those in the modern business context. The other two programs in this series are:

Each program may be taken as a stand alone course, or you may take all three programs to earn a noncredit Certificate in Data Science for Business Strategy and gain a unique and comprehensive perspective on how data science drives business.

Program Overview

Identify the strategic challenges and opportunities facing you and your organization, create a plan to use analytics and data science to compete and win, and lead your team or organization with confidence in the data-intensive future of business. Through case studies, group discussion, and workshops, you will explore:

  • Ways that data, analytics, and technology are disrupting entire industries, and creating unique strategic challenges and opportunities for companies and leaders,
  • Frameworks and approaches for translating strategic challenges and opportunities into actionable initiatives that are powered by analytics and data science,
  • Methods of thinking and working that are agile, iterative and engaging to stakeholders that are a critical part of transformation,
  • Ethical issues that are a part of every data-intensive activity and that every business leader must thoughtfully consider.

Schedule and Session Topics

The first day of the program will run from approximately 8:15am-5:00pm. The second day will run from approximately 8:30am-3:45pm. Sessions include:

  • Introduction to Data Science, Process and Approach
  • Data Driven Digital Transformation
  • Action to Consequence Mapping
  • Leading in the Digital Age
  • Design Thinking and Organizational Transformation
  • Data Integrity and Ethics

Impact & Outcomes

  • Identify performance metrics to be used to measure return on investment of data analytic initiatives.
  • Map the appropriate analytic tools to the desired customer insights.
  • Interpret results of data analytic efforts and translate them into meaningful business decisions.
  • Formulate appropriate questions based on a stronger knowledge of the available analytical techniques and technological solutions to data science challenges.
  • Discover innovative ways to address problems using data science techniques.
  • Understand the lifelong learning approach required to stay current on the application of data science methods for business problems due to the rapidly changing nature of the technological landscape.


Designed for both business professionals who are looking to increase their knowledge of data science and how it can help them in their current roles, and business leaders who are looking to create data-savvy teams and improve the performance of their departments and the company overall. We encourage strategic leaders, business analysts and IT managers from across your organization to attend together to accelerate collaboration.


The Strategic Use of Data program counts as one program toward a noncredit Certificate in Data Science for Business Strategy. Complete this program and the other two qualifying programs to earn your certificate.


Raj-Venkatesan faculty-bio_1x1 thumbnail

Rajkumar Venkatesan

Ronald Trzcinski Professor of Business Administration

Donald Brown

Donald Brown

Founding Director, UVA School of Data Science, W.S. Calcott Professor, Department of Systems and Information Engineering

Michael Lenox

Michael Lenox

Tayloe Murphy Professor of Business Administration, Senior Associate Dean and Chief Strategy Officer

Bobby Parmar

Bidhan L. Parmar

Shannon Smith Emerging Scholar in Business, Associate Professor of Business Administration

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Yael Grushka-Cockayne

Professor of Business Administration, Altec Styslinger Foundation Bicentennial Chair in Business Administration, Senior Associate Dean for Professional Degree Programs


Darden School of Business  
100 Darden Blvd.  
Charlottesville, Virginia 22903

As a participant of this program, materials and some meals are included in your program fee.



Lodging is included with the program fee and will be provided for participants at:
Hyatt Place
2100 Bond Street
Charlottesville, VA 22901

Hotel accommodations includes breakfast, wifi, and free parking at the hotel.

  • Request a Consultation

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  • Download Brochure

    Please complete the following to receive the program brochure.

Darden Executive Education is provided by the University of Virginia
Darden School Foundation.