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Insights and News From the LaCross AI Institute

Insights & News - LaCross AI Institute

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The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing

by Raj Venkatesan and Jim Lecinski

This book offers a direct, actionable plan CMOs can use to map out AI initiatives that are properly sequenced and designed for success. The authors pose critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit?

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