Administrative Leadership
About Leadership - Julie Daum
Juliet Daum
Chief Marketing and Communications Officer
Juliet King Daum is Chief Marketing & Communications Officer (CMCO) at the University of Virginia Darden School of Business. As a member of the Dean’s Office and senior leadership team, she leads Darden’s global brand strategy and oversees all marketing, communications and public relations in support of the School’s mission and strategic priorities.
Daum directs marketing for Darden’s degree and non-degree programs and advancement communications, working in close collaboration with faculty, staff, students, alumni and the Darden School Foundation Board of Trustees. She leads the School’s Communication & Marketing Hub of Excellence — a high-performing, cross-functional team that strengthens Darden’s global visibility and reputation through content, creative direction, digital marketing, media relations and data-driven strategy.
Since joining Darden in 2008, Daum has played a central role in shaping the School’s brand and accelerating its momentum through record application volume, historic fundraising results, and an ascent in global rankings. She has also served on the University of Virginia Communications Council.
Before returning to UVA, Daum spent a decade in Barcelona, Spain, where she worked with IESE Business School as founding editor of its English-language knowledge portal, as well as with global organizations including the White House Writers Group, Carmen Balcells Literary Agency and HarperCollins.
She began her career in New York City in book publishing, leading campaigns for bestsellers at Simon & Schuster and launching new titles at Rizzoli International Publications.
Daum holds a B.A. in English Literature from the University of Virginia and an M.S. in Journalism from the University of Barcelona and Columbia University Graduate School of Journalism. She is also a graduate of Darden’s Executive Program, the School’s flagship advanced management program.
She and her husband, Clay, live in Charlottesville, Virginia, and have two children.