Darden Online

Darden Online - Marketing


Use data. Optimize ROI.


Marketing Analytics

5 weeks, 4 hours/week

Harness the power of analytics to improve the effectiveness of your marketing campaigns, from measuring brand and customer assets and understanding regression analysis to designing experiments that test and predict outcomes. 

Artificial Intelligence in Marketing

4 weeks, 4 hours/week

Artificial intelligence is transforming marketing. Explore this new frontier and learn how to use AI tools to drive the success of marketing campaigns and gain a sustainable competitive advantage.