Marketing
Learn about the Marketing academic area at Darden, its faculty and its work.
Marketing helps develop the skills and insights required to build an integrated marketing program by focusing on the major forces — consumer, trade, competitive and regulatory behavior — in marketing decision-making.
Students consider product policy, channels of distribution, pricing, direct selling, advertising and sales promotion with an emphasis on shaping these marketing elements into an effective, efficient and responsible marketing program. Attention is directed to traditional markets as well as the emerging "new economy."
Faculty
Luca Cian
Killgallon Ohio Art Professor of Business Administration
Paul W. Farris
Landmark Communications Professor Emeritus of Business Administration
Serena Hagerty
Assistant Professor of Business Administration
Ray Charles "Chuck" Howard
Associate Professor of Business Administration
Sam Levy
Assistant Professor of Business Administration
Robert E. Spekman
Tayloe Murphy Professor Emeritus of Business Administration
Rajkumar Venkatesan
Ronald Trzcinski Professor of Business Administration
Ronald T. Wilcox
NewMarket Corporation Professor of Business Administration
Kimberly A. Whitler
Frank M. Sands Sr. Professor of Business Administration
