Marketing

Learn about the Marketing academic area at Darden, its faculty and its work.

Marketing helps develop the skills and insights required to build an integrated marketing program by focusing on the major forces — consumer, trade, competitive and regulatory behavior — in marketing decision-making.

Students consider product policy, channels of distribution, pricing, direct selling, advertising and sales promotion with an emphasis on shaping these marketing elements into an effective, efficient and responsible marketing program. Attention is directed to traditional markets as well as the emerging "new economy." 

Faculty

Luca Cian

Luca Cian

Killgallon Ohio Art Associate Professor of Business Administration

Paul W. Farris

Paul W. Farris

Landmark Communications Professor Emeritus of Business Administration

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Serena Hagerty

Assistant Professor of Business Administration

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Tami Kim

Assistant Professor of Business Administration

Meghan R. Murray

Meghan R. Murray

Senior Lecturer

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Robert E. Spekman

Tayloe Murphy Professor Emeritus of Business Administration

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Rajkumar Venkatesan

Ronald Trzcinski Professor of Business Administration

Ron Wilcox

Ronald T. Wilcox

NewMarket Corporation Professor of Business Administration

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Kimberly A. Whitler

Frank M. Sands Sr. Associate Professor of Business Administration

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Zhihao Zhang

Assistant Professor of Business Administration