Marketing

Learn about the Marketing academic area at Darden, its faculty and its work.

Marketing helps develop the skills and insights required to build an integrated marketing program by focusing on the major forces — consumer, trade, competitive and regulatory behavior — in marketing decision-making.

Students consider product policy, channels of distribution, pricing, direct selling, advertising and sales promotion with an emphasis on shaping these marketing elements into an effective, efficient and responsible marketing program. Attention is directed to traditional markets as well as the emerging "new economy." 

Faculty Experts

Luca Cian

Luca Cian

Assistant Professor of Business Administration

Tami Kim

Tami Kim

Assistant Professor of Business Administration

Tom Steenburgh

Thomas J. Steenburgh

Richard S. Reynolds Professor of Business Administration
Senior Associate Dean for Faculty Development and Full-Time MBA Program

Rajumar Venkatesan

Rajkumar Venkatesan

Ronald Trzcinski Professor of Business Administration

Ron Wilcox

Ronald T. Wilcox

NewMarket Corporation Professor of Business Administration
Academic Director of MSBA Program

Kimberly A. Whitler

Kimberly A. Whitler

Assistant Professor of Business Administration

Lalin Anik

Lalin Anik

Assistant Professor of Business Administration

Marian Chapman Moore

Professor Emeritus of Business Administration

Meghan R. Murray

Meghan R. Murray

Adjunct Lecturer

Paul W. Farris

Paul W. Farris

Landmark Communications Professor Emeritus of Business Administration