Marc Ruggiano


Marc Ruggiano (MBA ’96) holds a joint appointment from the School of Data Science and the Darden School of Business. He teaches in the dual M.S. in Data Science and the MBA programs, including courses in business analytics and marketing. Ruggiano currently serves as director of the Darden-SDS Collaboratory for Applied Data Science (DCADS), an innovative collaboration that will serve as a vehicle to advance research efforts at the intersection of data science and business.

Prior to joining the School of Data Science, Ruggiano served as Executive Director of Darden Executive Education and Lifelong Learning, where he led marketing and the creation of non-credit programs in Data Science and Analytical Leadership, partnering with more than a dozen faculty from Data Science, Darden, and the McIntire School of Commerce. Previously, Ruggiano spent more than two decades in the corporate sector working primarily in high technology and healthcare. Most recently, he was head of Customer Relationship Marketing and Management at Humana, a leading U.S. healthcare insurer. While at Humana, Ruggiano was responsible for managing a team of analytics, marketing, and technology experts that developed, delivered, and measured the impact of more than one billion health-related consumer interventions annually.

Ruggiano’s research focuses on decision-making in health and healthcare using experimental methods to understand and influence individual and group choice behavior. He will present his work on career choice among medical students at the American Education Research Association’s (AERA) Annual Meeting in April 2022.

He holds a Doctorate in Education from the University of Pennsylvania, an MBA from the University of Virginia’s Darden School of Business, and a B.S. in Computer Science from the United States Naval Academy. He is also an Associate Fellow at the Leonard Davis Institute of Health Economics at the University of Pennsylvania.