Marc Ruggiano
Lecturer
Special Advisor for AI Initiatives
Director, LaCross Institute for Ethical AI in Business
Phone
Academic Area
Areas of Expertise
Education: BS, US Naval Academy; MBA, UVA Darden School of Business; EdD, University of Pennsylvania, Graduate School of Education
Marc Ruggiano is a lecturer in Marketing, where he teaches MBA electives including Marketing Leadership and Healthcare Marketing. He also teaches ethical artificial intelligence to professional learners in the US government and military through Darden Executive Education. Previously, Marc has taught Business Analytics students in the MSBA program at UVA Darden and Data Science students in the MSDS program at the UVA School of Data Science.
Marc also co-leads the LaCross Institute for Ethical in Business, which he helped to launch in 2024. He previously founded the Collaboratory for Applied Data Science to advance research, teaching, and practice at the intersection of data science and business.
Marc previously completed service as a visiting research scientist at the Geisel School of Medicine at Dartmouth and as an associate fellow at the Leonard Davis Institute of Health Economics at the University of Pennsylvania.
Marc’s current research and thought leadership focus on ethical artificial intelligence, AI adoption in business, and AI’s impact in healthcare. He is also interested in health-related decision-making and has presented his work on the impact of medical student choices on the healthcare workforce at the American Education Research Association (AERA) conference and the International Pathways to Medicine Workshop at WZB Berlin Social Science Center. Marc has spoken at numerous industry events and written on topics in marketing, AI, healthcare, leadership, and decision-making.
Prior to joining academia, he spent more than two decades in the corporate sector working primarily in marketing, technology, and healthcare. Marc is a former Naval Officer, having served as a flight instructor for the F-14 Tomcat, graduated from the TOPGUN School, and participated in Operation Desert Storm.
He earned a BS in computer Science from the US Naval Academy, an MBA from the University of Virginia’s Darden School of Business with highest distinction (Shermet Award, Hyde Fellowship, Raven Award Recipient) and an EdD from the University of Pennsylvania’s Graduate School of Education, where his dissertation research focused on the impact on the healthcare workforce of medical student decision-making, and interventions to influence those choices to positively impact the healthcare system.