Tami Kim

Tami Kim

Assistant Professor of Business Administration


FOB 191B

Academic Area

Education: A.B., Harvard College; DBA, Harvard Business School

Tami Kim is an assistant professor of marketing at the Darden School of Business, where she teaches the marketing core course for the full-time MBA program. She holds an A.B. in Government from Harvard College and a doctorate of business administration in marketing from Harvard Business School. She received the Wyss Award for Excellence in Doctoral Research and the HBS Dean's Award.

Kim's research focuses on the topics of firm transparency, consumer empowerment and implicit contracts. She is especially interested in studying the evolution of consumer-firm-as well as interpersonal-relationships in the digital age.  

Her work has been published in leading academic journals, including Journal of Marketing ResearchManagement Science and Psychological Science, and has been covered in media outlets such as Harvard Business Review, The New York Times, The Washington Post and The Atlantic.

Tami Kim's Ideas to Action Posts

Selected Publications

Kim, Tami, Leslie K. John, Todd Rogers, and Michael I. Norton, "Procedural Justice and the Risks of Consumer Voting," forthcoming at Management Science.

Barasz, Kate, Tami Kim, and Ioannis Evangelidis (2019), "I Know Why You Voted for Trump: Using Attribute Information to Infer Motives for Choice," Cognition, 188: 85-97.

Kim, Tami, Ting Zhang, and Michael I. Norton (2019), "Pettiness in Social Exchange," Journal of Experimental Psychology: General, 148(2): 361-373.

Kim, Tami, Kate Barasz, and Leslie K. John (2019), "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness," Journal of Consumer Research, 45(5): 906-932.

Buell, Ryan, Tami Kim, and Chia-Jung Tsay (2017), "Creating Reciprocal Value through Operational Transparency," Management Science, 63(6), 1673-1695.  

Barasz, Kate, Tami Kim, and Leslie K. John (2016), "The Role of (Dis)similarity in (Mis)predicting Others' Preferences," Journal of Marketing Research, 53(4), 597-607.

Zhang, Ting, Tami Kim, Alison Wood Brooks, Francesca Gino, and Michael I. Norton (2014), "A 'Present' for the Future: The Unexpected Value of Rediscovery,"  Psychological Science, 25: 1851-1860.


Other Publications

Kim, Tami and Michael I. Norton (June 10, 2018), "Why Using Payment Apps Can Hurt Your Relationships," The Wall Street Journal. Available at https://www.wsj.com/articles/why-using-payment-apps-can-hurt-your-relationships-1528682760

Feldberg, Alexandra* and Tami Kim* (May 28, 2018), "How Companies Can Identify Racial and Gender Bias in Their Customer Service," Harvard Business Review. Available at https://hbr.org/2018/05/how-companies-can-identify-racial-and-gender-bias-in-their-customer-service    

Feldberg, Alexandra* and Tami Kim* (April 20, 2018), "Beyond Starbucks: How Racism Shapes Customer Service," The New York Times. Available at https://www.nytimes.com/2018/04/20/opinion/starbucks-racism-customer-service.html

John, Leslie K., Tami Kim, and Kate Barasz (forthcoming in Jan-Feb 2018 print issue), "Targeted Ads Without the Ick Factor: Don't Take Personalization Too Far," Harvard Business Review.

Buell, Ryan, Tami Kim, and Chia-Jung Tsay (2014), "Cooks Make Tastier Food When They Can See Their Customers," Harvard Business Review, 92(11): 34-35.