Yael Grushka-Cockayne

Yael Grushka-Cockayne

Associate Professor of Business Administration

Office

FOB 163

Academic Area

Areas of Expertise

Forecasting, Multi-Criteria Decision Analysis, Behavioral Decision Making, Project Management, Innovation and New Product, Development

Education: B.Sc., Ben-Gurion University; M.Sc., London School of Economics; Ph.D., M.Res., London Business School

Associate Professor Yael Grushka-Cockayne's research and teaching activities focus on data science, forecasting, project management and behavioral decision-making. Her research is published in numerous academic and professional journals, and she is a regular speaker at international conferences in the areas of decision analysis, project management and management science. She is also an award-winning teacher, winning the Darden Morton Leadership Faculty Award in 2011, the University of Virginia's Mead-Colley Award in 2012 and the Darden Outstanding Faculty Award and Faculty Diversity Award in 2013. In 2015, she won the University of Virginia All University Teaching Award. Grushka-Cockayne teaches the core "Decision Analysis" course, an elective she designed on project management and an elective on data science. She is the leader of the open enrollment courses "Project Management for Executives" and "The Women's Leadership Program."

Before starting her academic career, she worked in San Francisco as a marketing director of an Israeli ERP company. As an expert in the areas of project management, she has served as a consultant to international firms in the aerospace and pharma industries. She is a UVA Excellence in Diversity fellow and a member of INFORMS, the Decision Analysis Society, the Operational Research Society and the Project Management Institute (PMI). She is an associate editor at Management Science and Operation Research and the secretary/treasurer of the INFORMS Decision Analysis Society.

In 2014, Grushka-Cockayne was named one of "21 Thought-Leader Professors" in Data Science. Her recent "Fundamentals of Project Planning and Management" Coursera MOOC had over 100,000 enrolled, across 200 countries worldwide.

 

Selected Publications

De Reyck, B., I. Fragkos, Y. Grushka-Cockayne, K.C. Lichtendahl Jr., H. Guerin, A. Kritzer, Vungle Inc. 2017. Improves Monetization Using Big-Data Analytics, Forthcoming, Interfaces. 
Finalist in the 2016 Daniel H. Wagner Prize for Excellence in Operations Research Practice.

Grushka-Cockayne Y., K. C. Lichtendahl Jr., V. R. R. Jose and R. L. Winkler. 2017. Quantile Evaluation, Sensitivity to Bracketing, and Sharing Business Payoffs. Forthcoming, Operations Research.

Y. Grushka-Cockayne, V. R. R. Jose and K. C. Lichtendahl Jr. 2017. Ensembles of Overfit and Overconfident Forecasts. Management Science, 63 (4), 1110-1.

Kettunen, J., Y. Grushka-Cockayne., B. De Reyck and Z. Degraeve. 2015. The Value of New Product Development Flexibility in Competitive Environments. European Journal of Operations Research, 244 (3), 892-904.

P. E. Pfeifer., Y. Grushka-Cockayne and K. C. Lichtendahl Jr. 2014. The Promise of Prediction Contests. The American Statistician, 68 (4), 264-270.

Chao, R.O., K. C. Lichtendahl Jr. and Y. Grushka-Cockayne. 2014. Incentives in a Stage-Gate ProcessProduction and Operations Management, 23 (8), 1286-1298.

Jose, V. R. R., Y. Grushka-Cockayne and K. C. Lichtendahl Jr. 2014. Trimmed Opinion Pools and the Crowd's Calibration ProblemManagement Science, 60 (2), 463-475.

Lichtendahl, Jr. Kenneth C., Yael Grushka-Cockayne, and Phil Pfeifer. 2013.  The Wisdom of Competitive Crowds,  Operations Research, 61 (6): 1383-1398. 
Finalist in the Decision Analysis Society Publication Award, 2015.

Lichtendahl, K.C. Jr., Y. Grushka-Cockayne and R. Winkler. Is It Better to Average Probabilities or Quantiles? Management Science, 59 (7), 1594-1611.

Read, D. and Y. Grushka-Cockayne. (2011). The Similarity HeuristicJournal of Behavioral Decision Making, 24 (1), 23-46.

Grushka-Cockayne, Y., B. De Reyck. (2009). Towards a single European skyInterfaces, 39 (5), 400-414.

Grushka-Cockayne, Y., B. De Reyck, Z. Degraeve. (2008). An Integrated Decision-Making Approach for Improving European Air Traffic ManagementManagement Science, 54 (8), 1395-1409.

De Reyck, B., Y. Grushka-Cockayne, R. Leus. (2007). A New Challenge in Project Scheduling: The Incorporation of Activity Failures. Journal of Economics and Management, LII (3), 411-434.

De Reyck, B., Y. Grushka-Cockayne, M. Lockett, S. R. Calderini, M. Moura, A. Sloper. (2005). The Impact of Project Portfolio Management on Information Technology Projects.International Journal of Project Management, 23 (7), 524-537.

 

Working Papers

Guo X., Y. Grushka-Cockayne and K. C. Lichtendahl Jr. Forecasting Life Cycles With Exponential Smoothing.

Lichtendahl Jr., K. C., Y. Grushka-Cockayne, V. R. R. Jose and R. L. Winkler. Bayesian Ensembles of Binary-Event ForecastsUnder review.

Grushka-Cockayne Y., K. C. Lichtendahl Jr., V. R. R. Jose and R. L. Winkler. 2015. Quantile Evaluation, Sensitivity to Bracketing, and Sharing Business Payoffs. Under Review.

 

Work in progress

Baucells M., Grushka-Cockayne Y. and Hwang W. Project Management and Mental Accounting.

Guo X., Y. Grushka-Cockayne, K. C. Lichtendahl Jr. and De Reyck, B. Machine Learning Techniques For Airport Passenger Flow Management.

Grushka-Cockayne Y., K. C. Lichtendahl Jr. and D. Read. Failure to Replicate Hyperbolic Discounting in Large-Scale Studies.

Kassam-Adams, S., Mehedi A.R., Grushka-Cockayne Y., Lichtendahl Jr., K. C., Greenfield, J. Innovation Interlocks.

Guo X., Y. Grushka-Cockayne and K. C. Lichtendahl Jr. Exponential Smoothing Model with a Turning Point.

 

Case Studies

Advancing knowledge through research that shapes business, Darden professors are recognized thought leaders in their fields. They are not only master case method teachers, they also author many of the cases used in Darden classrooms and around the world.

Yael Grushka-Cockayne's cases are available in the Darden Business Publishing website.

 

R Package

projmanr, Greenawald B., Y. Grushka-Cockayne. 2017.

trimTreesY. Grushka-Cockayne, V. R. R. Jose, K. C. Lichtendahl Jr. and H. Zeng. 2014.

 

Book Chapters And Other Publications

Grushka-Cockayne Y., S. Erat and J. Wooten. 2017. New Product Development and Project Management Decisions, in Donohue K., E. Katok and S. Leider. Eds. Handbook of Behavioral Operations. Wiley and Son.

Grushka-Cockayne Y., V. Holzmann, H. Weisz and D. Zitter. 2015. A New Hybrid Approach for Selecting a Project Management Methodology. Proceedings of the PMI North American Congress.

Grushka-Cockayne, Y. and K. C. Lichtendahl Jr., How Vungle Lets Its Customers Innovate? Case in Point, The Washington Post, September 20, 2015.

De Reyck, B., Y. Grushka-Cockayne, I. Fragkos, J. Harrison and D. Read. 2015. Optimism Bias Study Recommended Adjustments to Optimism Bias Uplifts, UK Department for Transport.

Grushka-Cockayne, Y., The planning fallacy' can derail a project's best intentions. Case in Point, The Washington Post, March 8, 2015. 3

Eubanks, D. L., D. Read and Y. Grushka-Cockayne. 2015. Biases as a Constraint on Planning Performance, in M. Mumford and M. Frese, Eds. The Psychology of Planning in Organizations.Routledge, New York .

Grushka-Cockayne, Y. and K. C. Lichtendahl Jr., Is it better to trust the best expert, or the average of a group of experts? Case in Point, The Washington Post, November 16, 2013.

Grushka-Cockayne, Y., D. Read and B. De Reyck. Planning for the Planning Fallacy: Causes and Solutions for Unrealistic Project Expectations. Proceedings of the PMI Research and Education Conference 2012, Limerick, Ireland.

Kettunen, J., Y. Grushka-Cockayne, B. De Reyck, Z. Degraeve, A. Salo. 2008. Management of new product development: the impact of competition and market characteristics. Proceedings of the 11th International Workshop on Project Management and Scheduling, Istanbul, Turkey.

Laseter, T., K. C. Lichtendahl Jr. and Y. Grushka-Cockayne. Cleaning the Crystal Ball,strategy+business, 2010.

Grushka-Cockayne, Y. 2007. Book review: Kaliszewski, Ignacy. 2006. Soft Computing for Complex Multiple Criteria Decision Making. Interfaces, 37(6), 588-59.