Becky

Rebecca Duff

Director of Initiatives, Batten Institute, Associate Director of Strategic Initiatives

Office

209-D

Education: B.S., Mary Washington College; M.S., Johns Hopkins University

Rebecca Duff is a Director of Initiatives for the Batten Institute, a Center of Excellence that supports Darden students and faculty through rigorous and relevant research on topics that impact business practice and policy in entrepreneurship, innovation, and technology.  She has more than 20 years of experience conducting industry and technology research, with a particular focus on product development, emerging technologies, and policy and market interventions.

At the Batten Institute, she oversees several topic-focused initiatives that promote Darden faculty research and thought leadership, engage Darden alumni, and provide learning and growth opportunities for Darden students. In this role, she also coordinates cross-center initiative son topics of mutual interest, such as sustainability and artificial intelligence. As an Associate Director of Strategic Initiatives, she works to advance school-wide efforts that support the school's mission, including serving on and co-managing the Darden Sustainability Advisory Council.

She is the co-author of the book The Decarbonization Imperative: Transforming the Global Economy by 2050 and provided research support to Darden Professor Michael Lenox on his book titled Can Business Save the Earth: Innovating our Way to Sustainability.

Books

Lenox, Michael & Becky Duff. October 2021. The Decarbonization Imperative: Transforming the Global Economy by 2050. Stanford University Press, Palo Alto.

Articles

Duff, Rebecca and Michael Lenox. Post-COVID: An Opportunity for a Greener Future, July 1, 2020.

Duff, Rebecca. Reimagining Agriculture: A Q&A with Beanstalk Farm, September 19, 2019.

Duff, Rebecca. Innovation Key to Any Green Policy, April 22, 2019.

Duff, Rebecca and Rajkumar Venkatesan. Artificial Intelligence: Marketing's New Moment of Truth, April 9, 2019.

Duff, Rebecca and Michael Lenox. In the Wake of Policy Rollbacks, Electric Vehicles Roll On, November 1, 2019.

Reports

Duff, Rebecca and Michael Lenox. Path to 2060: Decarbonizing the Agriculture Industry, Batten Report, August 2019.

Duff, Rebecca and Michael Lenox. Path to 2060: Decarbonizing the Industrial Sector, Batten Report, December 2018.

Duff, Rebecca and Michael Lenox. Path to 2060: Decarbonizing the Electricity Utility Industry, Batten Report, May 2018. 

Duff, Rebecca and Michael Lenox. Path to 2060: Decarbonizing the Automobile Industry, Batten Report, November 2017.

Podcasts

Ideas to Action, The Decarbonization Imperative: How the Entire Economy can Meet the Climate Moment.

Research and Relevance, Path to 2060: Decarbonizing the Agriculture Industry.

Research and Relevance, Path to 2060: Decarbonizing the Industrial Sector.

Research and Relevance, Path to 2060: Decarbonizing the Electric Utility Industry.

Research and Relevance, Path to 2060: Decarbonizing the Automobile Industry.