Certificate in Business Strategy

Certificate in Business Strategy

Get the tools, frameworks and insights to help you create and drive successful, agile strategies for your organization. This noncredit certificate consists of three interlocking programs.

Upcoming Dates

Program Dates
Time Commitment
Program Fee
20 Feb 2023 - 30 Jul 2023
Self-Paced Online, Online
5 months
23 Oct 2023 - 29 Mar 2024
Self-Paced Online, Online
6 months


Whether you are an experienced business professional looking to refresh your strategy know-how or completely new to developing strategy, this three-program noncredit certificate will give you the confidence and skills to assess industry and organization structure, develop a plan to grow your firm, and formulate and recommend business strategy.

Payment is due in full at time of registration.

Intended For

Team Leader, Senior Management, Executive



Led by Darden strategy experts, Professors Michael Lenox and Jared Harris, this engaging program features multiple opportunities to practice your analytic skills, as well as peer feedback to ensure that you get the support you need to develop and implement a sustainable, successful strategy. Pull from the lessons learned by industry giants such as Google, Apple and GE Healthcare.

Earn the Darden Certificate in Business Strategy by completing the following three programs:

  • Strategy Analysis — Use key analysis and frameworks to better understand the foundations of successful business strategy. 
  • Growth Strategy — Analyze, evaluate and recommend specific actions organizations can take to grow their value, while also avoiding common growth pitfalls.
  • Strategy Planning — Develop and implement your own strategic plan with expert guidance.

These three programs will release sequentially on the learning platform as you finish each one.

  • Impact & Outcomes
    • Use various analyses to guide decision making (SWOT, competitor, environmental, capabilities, etc.)
    • Identify and evaluate opportunities to scale an organization
    • Assess the impact of a potential merger and acquisition
    • Discover how to enter new markets
    • Learn how businesses compete across industries
    • Discover how, where, and when to enter foreign markets
  • Format & Time Commitment
    • Self-paced program conducted entirely online
    • Participants should expect to spend approximately two to six hours on instructional videos, readings and assignments per week, as well as a program project
    • You’ll be able to use your own organization or any public company as the basis for projects that put your learning into immediate action
    • Classmates give and receive feedback through online discussions

    Learners can typically complete this program in 3-6 months, however the program will be open for 8 months to allow plenty of time for completion.

  • Participant Profile

    This noncredit certificate program is designed for:

    • Executives and managers looking for a refresher to help tackle strategic challenges at their organizations
    • Emerging leaders looking to improve their ability to articulate and understand strategy and position themselves for advancement
  • Continuing Education Credit

    An additional benefit of getting your Certificate in Business Strategy is that you can also earn Continuing Education Units (CEUs). The three-program series is worth 6 CEUs, which is equivalent to 60 hours of contact work.

Joe Veverka Certificate in Business Strategy

Joe Veverka is a senior program manager at Microsoft Advertising where he focuses on data strategy and incubation. Prior to beginning his career at Microsoft six years ago, he held various creative and digital positions over 13 years. Veverka views himself as a lifelong learner and chose to pursue the noncredit online Certificate in Business Strategy to continue expanding his business knowledge and skillsets.

Read his story on our blog.

The strategist’s challenge is to simultaneously manage three critical factors: values, opportunities and capabilities. In order to devise and execute a successful strategy, you need to analyze each of these factors to understand how your organization can create and sustain value.

Darden Professors Mike Lenox & Jared Harris
from Three Critical Factors of Business Strategy
Certificate in Business Strategy

Complete this 3-part program to earn your Certificate in Business Strategy. This self-paced program is open for 6 months, but may be completed in 3-4 months.



Jared D. Harris

Samuel L. Slover Research Chair and Associate Professor of Business Administration

Michael Lenox

Michael Lenox

Tayloe Murphy Professor of Business Administration, Senior Associate Dean and Chief Strategy Officer

Business in Society During Change & Transformation webinar

WEBINAR: Business in Society During Change & Transformation

Though the pandemic has been a major disruptor, it isn't the only urgent issue facing humanity. What role does business play in addressing today’s social, environmental and ethical issues?

Hear from Darden Professors Michael Lenox and Andrew Wicks in our pre-recorded webinar as they discuss the challenges every business leader should be focused on.

Access Webinar

Darden Executive Education is provided by the University of Virginia
Darden School Foundation.