Certificate in Business Strategy

Certificate in Business Strategy

Increase your impact as a leader with this self-paced online program led by Darden strategy thought leaders and industry experts.

Payment is due in full at time of registration.

Whether you are experienced or completely new to developing strategy, this noncredit certificate will give you the confidence and skills to:

  • Assess industry and organization structure
  • Develop a plan to grow your firm
  • Formulate and recommend business strategy

You'll learn from Darden strategy experts, Professors Michael Lenox and Jared Harris, and hone your analytic skills with the help of online discussions and a culminating project.

  • How to Earn It

    The Certificate in Business Strategy includes three self-paced online modules:

    • Strategy Analysis — Use key analysis and frameworks to better understand the foundations of successful business strategy.
    • Growth Strategy — Analyze, evaluate and recommend specific actions organizations can take to grow their value, while also avoiding common growth pitfalls.
    • Strategy Planning — Develop and implement your own strategic plan with expert guidance.

    These three programs will release sequentially on the learning platform as you finish each one.


    • 24 October 2022–26 March 2023

    • 20 February–30 July 2023


    On average, 3–6 months | 2–6 hours/week, plus program project

    Continuing Education Credit

    6 CEUs: Equivalent to 60 hours of contact work.

  • What You'll Learn
    • Use various analyses to guide decision making
    • Identify and evaluate opportunities to scale an organization
    • Assess the impact of a potential merger and acquisition
    • Discover how to enter new markets
    • Learn how businesses compete across industries
    • Discover how, where, and when to enter foreign markets
  • Participant Profile
    • Executives and managers looking for a refresher to help tackle strategic challenges
    • Emerging leaders looking to improve their ability to understand strategy and position themselves for advancement
  • Program Format & Cost

    Program Format:

    Self-Paced Online


    Payment is due in full at time of registration.

The strategist’s challenge is to simultaneously manage three critical factors: values, opportunities and capabilities. In order to devise and execute a successful strategy, you need to analyze each of these factors to understand how your organization can create and sustain value.

Darden Professors Mike Lenox & Jared Harris
from Three Critical Factors of Business Strategy
Certificate in Leadership & Management

Earn a Second Certificate

Completion of the Certificate in Business Strategy counts as one program towards Darden's noncredit Certificate in Leadership & Management. Complete three additional programs to earn this certificate.

Request More Information

If you're ready to start your certificate journey or have questions, submit the below form or email us directly. A Lifelong Learning director will follow-up with you to help you select a start date and complete your registration.

Darden Executive Education is provided by the University of Virginia
Darden School Foundation.