Intro to Digital Transformation

Introduction to Digital Transformation

Leverage new technologies to fundamentally transform business processes, culture and customer experience to meet changing market demands.

Upcoming Dates

Program Dates
Time Commitment
Program Fee
3 Oct 2022 - 13 Nov 2022
Self-Paced Online, Online
6 weeks
3 Apr 2023 - 14 May 2023
Self-Paced Online, Online
6 weeks


While COVID has accelerated the pace of digital transformation, increasing technological advancement and industry disruption has made it critical for businesses to operate and compete in a digital environment. This critical overview will transform your career, your people and your company infrastructure to stay ahead of change, remain competitive and prepare for the future.

This program is hosted entirely online and primarily self-paced with one live virtual session, providing an opportunity to interact live with faculty. Participants should expect to spend approximately 2–4 hours per week on coursework.

Payment is due in full at time of registration.

Intended For

Team Leader, Senior Management, Executive


Innovation, Strategy

In this low-cost, self-paced online program, Darden’s world-class experts in marketing, strategy, technology, operations and finance will help you develop skills that are in demand across every industry to lead transformation in the right way. Pull from the lessons learned by industry giants such as Google, Pitney Bowes, Starbucks and Coca-Cola to map how digital transformation will impact every facet and function of your own organization.

  • Key Themes & Topics

    The Digital Revolution

    • Exponential Evolution of Technology
    • Changing Basis of Competition
    • Deconstructing the Value Chain

    The Economics of Digital Disruption

    • The Five Domains of Digital Transformation
    • Environmental Analysis & the Competitive Life Cycle

    The Path to Digitization

    • Mapping Your Digital Transformation
    • Leveraging Ecosystems

    Digital Infrastructure

    • Data Integrity
    • Digital Platforms

    Digital Technologies

    • Artificial Intelligence and Machine Learning
    • Wisdom of Crowds
    • Blockchain
    • Internet of Things

    Digital Business Functions

    • Digital Marketing
    • Digital Finance
    • Digital Operations
    • Digital Communications
  • Impact & Outcomes

    Acquire critical new skills and ethical insights that every leader needs:

    • Build a digital infrastructure to store, protect and analyze data.
    • Leverage data analytics to build agility, drive growth and optimize the consumer experience.
    • Harness emerging technologies and techniques such as AI, blockchain, crowdsourcing and Internet of Things to create a competitive advantage.
    • Explore how technology can transform the functions across your organization.
    • Navigate the underlying drivers and economics of innovation and technological change to manage transformation.
  • Participant Profile

    Mid to senior-level business leaders who need to help drive transformation within their organizations, including:

    • Operations managers and executives
    • Network and cyber/information security engineers
    • Financial managers
    • Project managers
    • Human resources managers


Michael Lenox

Michael Lenox

Tayloe Murphy Professor of Business Administration, Senior Associate Dean and Chief Strategy Officer

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Yael Grushka-Cockayne

Professor of Business Administration, Altec Styslinger Foundation Bicentennial Chair in Business Administration, Senior Associate Dean for Professional Degree Programs

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Rajkumar Venkatesan

Ronald Trzcinski Professor of Business Administration


Alex Cowan

Academic General Faculty

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Elena Loutskina

Professor of Business Administration, Peter M. Grant II Bicentennial Foundation Chair in Business Administration

Doug Thomas

Doug Thomas

Henry E. McWane Professor of Business Administration

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Anthony Palomba

Visiting Assistant Professor of Business Administration

Roshni Raveendhran

Roshni Raveendhran

Assistant Professor of Business Administration

Digital Transformation is not something that gets done at one part of the organization. To do it successfully, it will trickle through all aspects of your firm. It will have implications for your infrastructure and processes, as well as a re-envisioning of the strategy of your company.

Yael Grushka-Cockayne
Altec Styslinger Foundation Bicentennial Chair in Business Administration| Senior Associate Dean for Professional Degree Programs

Darden Executive Education is provided by the University of Virginia
Darden School Foundation.