Introduction to Digital Transformation
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Overview
Build an infrastructure to ethically collect and leverage data, harness new technologies like AI and blockchain, and build personalized customer experiences to remain competitive in the global, digital environment. This critical overview will transform your career, your people and your company infrastructure to stay ahead of change and prepare for the future.
This program is hosted entirely online and primarily self-paced with one optional live virtual session, providing an opportunity to interact live with faculty. Participants should expect to spend approximately 2–4 hours per week on coursework. Download the pacing guide to help you prepare for the program.
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Payment is due in full at time of registration.
Intended For
Focus
In this affordable, self-paced online program, Darden’s world-class experts in marketing, strategy, technology, operations and finance will help you develop skills that are in demand across every industry to lead transformation in the right way. Pull from the lessons learned by industry giants such as Google, Pitney Bowes, Starbucks and Coca-Cola to map how digital transformation will impact every facet and function of your own organization.
Need help financing your participation in this program? Check out our blog post on how to get financial support from your organization or qualify for a Darden discount. You're worth the investment.
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Key Themes & Topics
The Digital Revolution
- Exponential Evolution of Technology
- Changing Basis of Competition
- Deconstructing the Value Chain
The Economics of Digital Disruption
- The Five Domains of Digital Transformation
- Environmental Analysis & the Competitive Life Cycle
The Path to Digitization
- Mapping Your Digital Transformation
- Leveraging Ecosystems
Digital Infrastructure
- Data Integrity
- Digital Platforms
Digital Technologies
- Artificial Intelligence and Machine Learning
- Wisdom of Crowds
- Blockchain
- Internet of Things
Digital Business Functions
- Digital Marketing
- Digital Finance
- Digital Operations
- Digital Communications
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Impact & Outcomes
Acquire critical new skills and ethical insights that every leader needs:
- Build a digital infrastructure to store, protect and analyze data.
- Leverage data analytics to build agility, drive growth and optimize the consumer experience.
- Harness emerging technologies and techniques such as AI, blockchain, crowdsourcing and Internet of Things to create a competitive advantage.
- Explore how technology can transform the functions across your organization.
- Navigate the underlying drivers and economics of innovation and technological change to manage transformation.
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Participant Profile
Mid to senior-level business leaders who need to help drive transformation within their organizations, including:
- Operations managers and executives
- Network and cyber/information security engineers
- Financial managers
- Project managers
- Human resources managers
The Digital Revolution
- Exponential Evolution of Technology
- Changing Basis of Competition
- Deconstructing the Value Chain
The Economics of Digital Disruption
- The Five Domains of Digital Transformation
- Environmental Analysis & the Competitive Life Cycle
The Path to Digitization
- Mapping Your Digital Transformation
- Leveraging Ecosystems
Digital Infrastructure
- Data Integrity
- Digital Platforms
Digital Technologies
- Artificial Intelligence and Machine Learning
- Wisdom of Crowds
- Blockchain
- Internet of Things
Digital Business Functions
- Digital Marketing
- Digital Finance
- Digital Operations
- Digital Communications
Acquire critical new skills and ethical insights that every leader needs:
- Build a digital infrastructure to store, protect and analyze data.
- Leverage data analytics to build agility, drive growth and optimize the consumer experience.
- Harness emerging technologies and techniques such as AI, blockchain, crowdsourcing and Internet of Things to create a competitive advantage.
- Explore how technology can transform the functions across your organization.
- Navigate the underlying drivers and economics of innovation and technological change to manage transformation.
Mid to senior-level business leaders who need to help drive transformation within their organizations, including:
- Operations managers and executives
- Network and cyber/information security engineers
- Financial managers
- Project managers
- Human resources managers
Earn Your Certificate
Introduction to Digital Transformation counts as one program toward a noncredit Darden Certificate in Leadership & Management. Complete this program and three additional programs within a four-year period to earn your certificate.
Faculty
Michael Lenox
Tayloe Murphy Professor of Business Administration, Senior Associate Dean and Chief Strategy Officer
Yael Grushka-Cockayne
Professor of Business Administration, Altec Styslinger Foundation Bicentennial Chair in Business Administration, Senior Associate Dean for Professional Degree Programs
Rajkumar Venkatesan
Ronald Trzcinski Professor of Business Administration
Alex Cowan
Academic General Faculty
Elena Loutskina
Professor of Business Administration, Peter M. Grant II Bicentennial Foundation Chair in Business Administration
Doug Thomas
Henry E. McWane Professor of Business Administration
Anthony Palomba
Assistant Professor of Business Administration
Roshni Raveendhran
Assistant Professor of Business Administration
Digital Transformation is not something that gets done at one part of the organization. To do it successfully, it will trickle through all aspects of your firm. It will have implications for your infrastructure and processes, as well as a re-envisioning of the strategy of your company.