Bobby Parmar

Bidhan L. Parmar

Associate Professor of Business Administration


FOB 157

Areas of Expertise

Decision Making and Ambiguity, Business Ethics and Leadership, Collaboration, Stakeholder Management

Education: B.A., MBA, Ph.D., University of Virginia

Associate Professor Bidhan ("Bobby") Parmar teaches "First Year Ethics" and a Second Year elective on collaboration at the Darden School of Business. He was named one of the top 40 business school professors under 40 in the world.

Parmar's research interests focus on how managers make decisions and collaborate in uncertain and changing environments to create value for stakeholders. His work helps executives better handle ambiguity in their decision-making. Parmar's work has been published in Organization Science, Psychological Science, Journal of Applied Psychology, Organization Studies, Business & Society, and the Journal of Business Ethics.

Parmar is a fellow at the Business Roundtable Institute for Corporate Ethics, Olsson Center for Applied Ethics, Darden Experiential Leadership Development Lab, and the Safra Center for Ethics at Harvard University. Prior to teaching at Darden, Parmar taught at the UVA McIntire School of Commerce.

Parmar lives in Charlottesville with his wife and two daughters.


Selected Publications

Andrew C. Wicks, Bidhan Parmar and Adrian Keevil. "Normative Theories of the Firm and Sustainable Business Development: A System Mindset Approach," Business and Professional Ethics Journal, Vol. 31 (No. 3-4): 375 - 398.

M. Pirson, K. Martin, and Bidhan Parmar. "Public Trust in Business and its Determinants," Public Trust in Business, Cambridge University Press.  

Bidhan Parmar. "From Intrapsychic Moral Awareness to the Role of Social Disruptions, Labeling, and Action in the Emergence of Moral Issues,"  Organization Studies,  August 2014, Vol 35, No 8, 1101-1126.

Martin, Kirsten and  Bidhan Parmar. "Assumptions in Decision Making Scholarship: Implications for Business Ethics."  Journal of Business Ethics  105, No. 3 (February 2012): p. 289-306.

Liedtka, Jeanne and  Bidhan Parmar. "Moving Design from Metaphor or Management Practice," Journal of Organizational Design, Vol. 1, No. 3 (Dec 2012): p. 51-57.

Wicks, Andrew, Adrian Keevil and  Bidhan Parmar. "Sustainable Business Development and Management Theories: A Mindset Approach," in  Business and Professional Ethics Journal, Vol 31, no. 3-4 (2012): 375-398.

Patricia H. Werhane, L. Moberg, B. Parmar, E. Englehardt. "Social Constructivism, Mental Models, and the Problem of Obedience," Journal of Business Ethics, Vol. 100, No. 1, May, 2011, 103-118.

R. Edward Freeman, Andrew C. Wicks, and  Bidhan L. Parmar. "Stakeholder Theory as a Basis for Capitalism," in  Corporate Social Responsibility and Corporate Governance: The Contribution of Economic Theory and Related Disciplines, L. Saccone, M. Blair, and R. Edward Freeman (Editors), New York, NY: IEA Palgrave MacMillan, 2011, 52-72.

Parmar,  Bidhan L., R. Edward Freeman, Jeffrey S. Harrison, Andrew C. Wicks, Lauren Purnell, and Simone de Colle. "Stakeholder Theory: The State of the Art," The Academy of Management Annals, Vol. 4, No. 1, July 2010, 403-445.


Selected Books

Freeman, R. Edward, Jeffrey S. Harrison, Andrew C. Wicks,  Bidhan L. Parmar,  and Simone de Colle. Stakeholder Theory: The State of the Art, Cambridge University Press, 2010.


Case Studies

Advancing knowledge through research that shapes business, Darden professors are recognized thought leaders in their fields. They are not only master case method teachers, they also author many of the cases used in Darden classrooms and around the world.

Bidhan L. Parmer's cases are available in the Darden Business Publishing website.