Bobby Parmar

Bidhan L. Parmar

Associate Dean for Faculty Development
Shannon G. Smith Bicentennial Associate Professor of Business Administration

Hear my name


FOB 157

Areas of Expertise

Decision Making and Ambiguity, Business Ethics and Leadership, Collaboration, Stakeholder Management

Education: B.A., MBA, Ph.D., University of Virginia

Bidhan ("Bobby") Parmar is the Associate Dean for Faculty Development and the Shannon G. Smith Bicentennial Associate Professor of Business Administration. Parmar teaches First Year Ethics, Second Year electives on collaboration, and creative and critical thinking at the Darden School of Business. He was named one of the top 40 business school professors under 40 in the world and has won several teaching and research awards.

Parmar's research interests focus on how managers make sense of uncertainty and collaborate in ways that create value for stakeholders. His work helps executives better handle ambiguity in their decision-making. Parmar's work has been published in Organization Science, Psychological Science, Journal of Applied Psychology, Journal of Experimental Psychology, Organizational Behavior and Human Decision Processes, Organization Studies, Business & Society, and the Journal of Business Ethics. He has co-authored two books on stakeholder theory.

Parmar works with executives in a wide variety of industries and functions on topics related to decision making, stakeholder management, design-thinking, leadership, and collaboration and influence.

Parmar is a fellow at the Olsson Center for Applied Ethics and the Safra Center for Ethics at Harvard University. Parmar is the Co-director of the Darden Experiential Leadership Development Lab, where students practice real world leadership skills in stressful and interpersonally sensitive situations, and get developmental feedback and coaching. Parmar lives in Charlottesville with his wife and two daughters.

Bidhan L. Parmar's Ideas to Action Posts


Selected Publications

Andrew C. Wicks, Bidhan Parmar and Adrian Keevil. "Normative Theories of the Firm and Sustainable Business Development: A System Mindset Approach," Business and Professional Ethics Journal, Vol. 31 (No. 3-4): 375 - 398.

M. Pirson, K. Martin, and Bidhan Parmar. "Public Trust in Business and its Determinants," Public Trust in Business, Cambridge University Press.  

Bidhan Parmar. "From Intrapsychic Moral Awareness to the Role of Social Disruptions, Labeling, and Action in the Emergence of Moral Issues,"  Organization Studies,  August 2014, Vol 35, No 8, 1101-1126.

Martin, Kirsten and  Bidhan Parmar. "Assumptions in Decision Making Scholarship: Implications for Business Ethics."  Journal of Business Ethics  105, No. 3 (February 2012): p. 289-306.

Liedtka, Jeanne and  Bidhan Parmar. "Moving Design from Metaphor or Management Practice," Journal of Organizational Design, Vol. 1, No. 3 (Dec 2012): p. 51-57.

Wicks, Andrew, Adrian Keevil and  Bidhan Parmar. "Sustainable Business Development and Management Theories: A Mindset Approach," in  Business and Professional Ethics Journal, Vol 31, no. 3-4 (2012): 375-398.

Patricia H. Werhane, L. Moberg, B. Parmar, E. Englehardt. "Social Constructivism, Mental Models, and the Problem of Obedience," Journal of Business Ethics, Vol. 100, No. 1, May, 2011, 103-118.

R. Edward Freeman, Andrew C. Wicks, and  Bidhan L. Parmar. "Stakeholder Theory as a Basis for Capitalism," in  Corporate Social Responsibility and Corporate Governance: The Contribution of Economic Theory and Related Disciplines, L. Saccone, M. Blair, and R. Edward Freeman (Editors), New York, NY: IEA Palgrave MacMillan, 2011, 52-72.

Parmar,  Bidhan L., R. Edward Freeman, Jeffrey S. Harrison, Andrew C. Wicks, Lauren Purnell, and Simone de Colle. "Stakeholder Theory: The State of the Art," The Academy of Management Annals, Vol. 4, No. 1, July 2010, 403-445.


Selected Books

Freeman, R. Edward, Jeffrey S. Harrison, Andrew C. Wicks,  Bidhan L. Parmar,  and Simone de Colle. Stakeholder Theory: The State of the Art, Cambridge University Press, 2010.


Case Studies

Advancing knowledge through research that shapes business, Darden professors are recognized thought leaders in their fields. They are not only master case method teachers, they also author many of the cases used in Darden classrooms and around the world.

Bidhan L. Parmer's cases are available in the Darden Business Publishing website.