In order to invent, we need to first discover. In this course, you’ll learn about and practice five human-centered tools that help you learn how to discover opportunities that have always been there, but been overlooked. Great products and services depend on connecting with real humans, where it really counts. Join us in Discovery Tools to learn how to connect with those in your world.
Taught by practitioners for practitioners, this five-week course offers real-life examples to inspire your thinking and application of design principles. Expect to focus 5-8 hours per week on coursework.
Tim Ogilvie, CEO of Peer Insight, an innovation consultancy, and co-author ofThe Designing for Growth Field Book with Darden Professor Jeanne Liedtka, guides your exploration of the most effective design thinking tools available. In this course, you will learn to use tools from the field of human-centered design: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do. You'll learn to recognize weak signals about unarticulated needs and capture overlooked ideas. Each week's lesson contains video instruction, practical applications and action ideas and do's and don'ts from professionals who've extensively field-tested these concepts.
ACCELERATE YOUR SKILLS
- Fuel discovery sessions and connect with those you most want to serve in new, exciting and more powerful ways
- Experiment with a range of possibilities for uncovering customer, client or benefactor needs
- Amplify weak signals about unspoken desires to create truly novel insights that move your company or cause forward
This program is conducted entirely online over the course of five weeks. Each week, participants should expect to spend approximately five to eight hours viewing instructional videos and completing field work, readings, assignments and peer evaluations. Course readings are provided within the course. No additional text required.
For the course to be completely successful, participants should maintain respectful communication with the faculty and fellow participants and comply with all applicable rules, instructions, requirements and terms of service.
You'll walk away from Discovery Tools with:
- Five distinct human-centered tools for solving challenges at the core of your business or social cause
- Strategies to connect with your customers on a human level, to get beyond what they say and observe what they do to inspire deeper problem solving
- Research-based insight and hands-on best practices for implementing journey mapping, personas, framing, the job-to-be-done and ethnographic interviews right now in your organization
- The ability to generate products, services and experiences customers will truly love
This course is designed for managers who are ready to become design practitioners within their organizations. An independent but complementary training to Darden's popular Design Thinking courses, Discovery Tools benefits leaders who want to apply world-tested design principles to public or private sector development, including finance, engineering, technology and administration, as well as healthcare, education and social nonprofit causes.
TUITION & SPECIALIZATION
Tuition for this course is $495. Payment is required in advance of the program and is not refundable or transferable after the start of the program.
By taking this course, participants earn credit toward the Design Thinking and Innovation Specialization.
POLICIES & PROCEDURES/FAQS
Registration: You can register for any of the online courses by completing a registration form directly from the course page on our website. Payment is due upon registration. We accept payment online from American Express, MasterCard and Visa. You'll receive a confirmation email after we receive your registration. Registration for each course closes on the course start date. We offer a 10% tuition reduction for groups of 10 or more. Email us for approval and pricing.
Cancellations & Transfers: If you must cancel your enrollment, you must do so within seven (7) calendar days of the course start date. Please email us with the name of the course, followed by "cancellation" in the subject line. If you cancel or withdraw within seven (7) days of the start date, you will be refunded 100% of your tuition. No refunds will be permitted after the first seven (7) days of the course.
If you prefer, you may transfer to one subsequent course offered within one year, if available. Email us with the name of the course, followed by "transfer" in the subject line. This request must be made within seven (7) calendar days after the original course start date.
Access to Course Materials: Each of the four courses is designed to run for five (5) weeks. We leave each course open for a full ten (10) weeks. Once a course is closed, you will not be able to access our lectures and course materials, information pages, or assignments (including peer feedback). You may continue to access your network, submissions, discussions, conversations, and team workspace in archive mode (no new posts or comments) for up to six (6) months.
For more information, review a complete list of our online course policies and procedures, as well as frequently asked questions.
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