Design Thinking Part I: Insights to Inspiration

Digital Course

Design Thinking Part I: Insights to Inspiration

Identify a human-centered problem that you would like to solve. Gather and identify important insights about the needs and wants of others, and use this information to identify the attributes of an ideal solution.

Overview

Faced with growth or development challenges, most managers dive headfirst into the search for inventive solutions. But creative roundtables, brainstorming sessions and other traditional attempts to conjure inspired ideas typically fall short. Discover your creative potential. Learn a proven, structured approach to invention — a truly systematic process for ideation — to spark workplace creativity.

Intended For

Team Leader, Senior Management

Focus

Innovation

Available Dates

9 Sep - 14 Oct 2019
6 Jan - 9 Feb 2020

Location

Online

Cost

$1,495.00

Length

5 weeks

At a Glance

In this five-week, project-based course taught by Darden Professor Jeanne Liedtka, internationally recognized leader in design thinking, you'll lay the groundwork for great ideas, strengthen your innovation mindset and learn research techniques that jumpstart your team's potential for new and inspired ideas. Expect to focus 5-8 hours per week on coursework.

"Excellent program providing good introduction to design thinking methodology, required mindset and tools. Practical, pragmatic approach and real-life examples, not just "theory." Very engaged and supportive mentors."

Marco Fasani, Market Manager, Formenti e Giovenzana Spa

Course Overview

Creative solutions for the future begin with thoughtful insights into the present. This introduction to the design thinking process asks you to identify a human-centered problem to solve and begin as designers do - with the here-and-now needs, desires and behaviors of those who need innovation the most.

You'll craft and carry out a research plan that answers the question "What is?" and follow a guided process of gathering and identifying important insights about the needs and wants of others. You'll use this information to identify the attributes of an ideal solution and hear stories of design thinking at work to inspire ideas for moving your organization forward.

ACCELERATE YOUR SKILLS

  • Approach real-world problems from the point of view of your target audience, no matter how different your perspectives typically are
  • Discover the business and social challenges most likely to yield fruitful ideas
  • Develop an action plan for research and gather feedback for your unique challenges
  • Identify important insights into the needs and wants of others using human-centered and customer-centric tools like journey mapping

Course Format

This program is conducted entirely online over the course of five weeks. Each week, participants should expect to spend approximately five to eight hours viewing instructional videos and completing field work, readings, assignments and peer evaluations. This course uses the text  The Designing for Growth Field Book: A Step by Step Project Guide. An electronic version is available at a 50% discount through Columbia University Press, coupon code D4GFB-DTIPS.

For the course to be completely successful, participants should maintain respectful communication with the faculty and fellow participants and comply with all applicable rules, instructions, requirements and terms of service.  

Takeaways

You'll walk away from Design Thinking Part I: Insights to Inspiration with:

  • The ability to work better with fewer resources by leading a lean research process that sparks creative innovation
  • A toolbox of skills to systematically research key markets and pinpoint the territories with highest potential for innovation
  • First-hand knowledge and practical application examples from veteran designers
  • A deeper understanding of how exactly to identify, map out and research business and social situations
  • Stronger creative muscles to help you solve work and life challenges

Participants

Designed for managers who want to explore the principles of design thinking and how a human-centered approach to innovation can transform their organization, this course will benefit organizational leaders from the public and private sectors, including those in finance, engineering, technology and administration, as well as healthcare, education and social nonprofit causes.

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Faculty

Jeanne M. Liedtka

Jeanne M. Liedtka

United Technologies Corporation Professor of Business Administration, Senior Associate Dean for Degree Programs

Policies & Procedure/FAQs

Registration: You can register for any of the online courses by completing a registration form directly from the course page on our website. Payment is due upon registration. We accept payment online from American Express, MasterCard and Visa. You'll receive a confirmation email after we receive your registration. Registration for each course closes on the course start date. We offer a 10% tuition reduction for groups of 10 or more.  Email us for approval and pricing.

Cancellations & Transfers: If you must cancel your enrollment, you must do so within seven (7) calendar days of the course start date. Please email us with the name of the course, followed by "cancellation" in the subject line. If you cancel or withdraw within seven (7) days of the start date, you will be refunded 100% of your tuition. No refunds will be permitted after the first seven (7) days of the course.

If you prefer, you may transfer to one subsequent course offered within one year, if available. Email us with the name of the course, followed by "transfer" in the subject line. This request must be made within seven (7) calendar days after the original course start date. 

Access to Course Materials: Each of the four courses is designed to run for five (5) weeks. We leave each course open for a full ten (10) weeks. Once a course is closed, you will not be able to access our lectures and course materials, information pages, or assignments (including peer feedback). You may continue to access your network, submissions, discussions, conversations and team workspace in archive mode (no new posts or comments) for up to six (6) months.

For more information, review a complete list of our online course policies and procedures, as well as frequently asked questions.

Learn more about related courses.

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Darden Executive Education is provided by the University of Virginia
Darden School Foundation.