Communicate to influence and inspire, whether presenting to a crowd or meeting with your team. Build your presence and persuasion skills so you can confidently and effectively communicate your vision and motivate your team. Organize information and define key messages clearly and succinctly. Expertly analyze your audience to determine the “What’s in it for me?” factor. Generate buy-in by connecting to the unique interests of different audiences. Think quickly under pressure while maintaining confidence and control.